Posted by admin in 
10 Reasons Real Estate Agents Should Use Twitter
1. Twitter gives you exposure to the marketplace and the media.
Have you been on Twitter lately? If you’re a skeptic, I think you’ll be surprised to find
the gobs of people experiencing success while tweeting away to thousands of followers. When used correctly, Twitter can give you fast exposure to your target market and to the media like no other platform can.
2. Twitter is a relatively cheap way to reach your target market with your message.
When it comes to getting the word out about you, your business and services, there is no easier, faster and inexpensive way to do it than Twitter. This content aggregator gets transmits information in real time to your audience, and keeps record of your posts for the world to see tomorrow, and the next day, and the next. Twitter is free to use.
3. Twitter is a great way to build your audience.
While many complain about Twitter being too “fast,” or too impersonal, it is still a great way to build an audience. You can connect with people more quickly through Twitter than other social media platforms–a click of a mouse follows someone–so you can meet people faster than ever. Building your audience on Twitter takes a bit of skill, but it’s not hard to learn.
4. Twitter is easy to use and easy to learn.
Twitter has a low barrier to entry because it’s simple and easy to use. Using it is simple, you merely share what’s on your mind, but using it skillfully takes a bit of time to learn. Overall, the benefits received far outweighs the time it takes you to get into the groove. If you stick to it, you’ll heap followers and start buzz about your business faster than you can imagine.
5. Twitter posts and your Twitter profile shows up in Google search results.
Twitter is indexed by Google, so this is another great way to get SEO exposure in search engine rankings. It’s crucial that you optimize your Twitter profile with keywords, and that you do the same in your posts. The words you use in your posts will be the words your posts show up for when people search them.
6. Twitter helps to drive traffic to your web content
Once you build your audience, you can post links to quality content on your site, and they will likely visit it. Twitter is a great way to display your latest blog post, or awesome informative web page, or new MLS search tool. Twitter helps get the blood flowing by driving traffic to the places you suggest.
7. Twitter is a good marketing tool for Realtors on listing appointments.
Showing your followers, friends and fans through social media is an impressive way to show your prospective listings how you will market their properties. It is one more way to beat the competition and stay competitive in a tough real estate market.
8. Twitter is a great place to get information pertinent to your industry.
Think you know everything there is to know about your career? Your target market? Your industry? Think again! There are super-smart people out there, tweeting away on Twitter, offering valuable insight and information about topics that are important to you and your audience.
9. Twitter is a great place to listen to what your clients are saying.
Shhhhh… Hear that? It’s the sound of your target market, chatting away with one another. Twitter gives you a front row seat into the minds, thoughts and concerns of those in specific groups. Want to know what moms are thinking about? Find the mom groups. Want to know how business men think? Look for CEOs and executives. The opportunity for listening is great because people are talking loudly–and publicly–about what is important to them. Listen!
10. Twitter is essential–not having a present can make you seem out of touch.
Someday soon being on Twitter will be expected by home buyers and sellers alike. If you get started now, you won’t be too far behind to catch up. Wait much longer and there will be agents amassing thousands of followers, and you will be starting from scratch.
Twitter is here to stay. If you’re not using it, it’s just that you’re not using it yet. This nifty web tool offers a remarkable way to get your name out there, spread information, attract and build a targeted audience, and listen to what the world has to say. If you’re a Realtor, don’t wait another day. Get your TWEET on!
I am dotJenna, a Social Media Coach for small business and real estate agents based in the Dallas, TX area. If you are interested in discussing how I can help you with your social media campaign, please call me toll free: 866-697-7638.
.
