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    Web Marketing Sales Str...

    By Jenna Ryan - July 2005 - The Marketing Shop.com Basic Premises of Superior Sales Style It sounds crass, but a sales transaction is actually a psychological exchange. Sales don’t occur on a whim. It may look like just a sale on the surface, but beneath it all is a well-constructed...
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    Writing for People and ...

    By Jenna Ryan - July 2005 - The Marketing Shop.com Writing for the search engines is much different than writing in any other medium. Search engines are finicky, but they love text, so you’re talking thier language. When writing your web content, it’s important to to keep...
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    Finding “Riches i...

    By Jenna Ryan - July 2005 - The Marketing Shop.com When marketing online it’s crucial to remember the old business adage, “There are riches in niches.”  Niche marketing is the process of filling a small, distinguishable segment of the marketplace in a way competitors are not....
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