Posted by admin in Tip: If there is something that you repeat over and over to your clients and/or prospects, then that is something you need to blog about. Blogging is a way to reach people and convey information 24 hours a day, 7 days a week, 365 days a year, without actually being there.
Five Good Reasons to Blog
You’ve heard that blogging is a really good thing to do, but why?
1. Your blog post gets you in front of your prospects.
Blogging is the process of publishing content onto the web. Each blog post serves as a web page that can show up in search results. If your blog shows up in search results to a local person or relocatee buying a home in the area, your blog gives you the chance to show your knowledge and expertise in the area.
2. Blogs can boost your website rankings.
When you link back to your website in your blog, you are actually boosting the rankings of your website. The Google crawlers count every inbound link to your website as a vote for your website. If you write a blog post about a topic you want to achieve high rankings for,say local home builders or foreclosures or home selling tips, and you link back to your own website, your website will get a “boost” in search engine rankings for that topic.
3. Blogs are accessible to the universe, 24 / 7 / 365.
If you write a blog post, it is findable by everyone in the world any time day or night. This is great for reaching people in other cities moving to your area. Blogs make information more readily available at more convenient times. When you post stuff on the web about your local area, you are taking a little bit of time to do a whole lot.
4. Blog posts are accessible online for infinity.
Unlike postcards or brochures which are usually discarded, a blog post can be written one time, and remain accessible forever on the web. If the content is good enough, relevant enough and unique enough, Google and/or Yahoo will serve it up for a very long time. There’s no other type
of marketing that gives you that kind of power!
5. Blogs are free marketing!
You can get started blogging today for free. No need to pay for an expensive blog. Free blogs are
readily available through Blogger, WordPress and Facebook, to name a few. If you don’t have time, you may consider outsourcing your blog writing, but if you’re short on cash, you can get started now for free.
The Marketing Shop.com is a Real Estate Web Marketing Company specializing in real estate websites, blogs, SEO and lead generation. Contact us now to learn more about ways we can help you get more business from the web.
