Blackhat SEO & Spamming Practices

Using unethical methods for gaining top search engine rankings is considered "Blackhat" and/or "Spamming." These unscrupulous optimization techniques are used by rebels to obtain top rankings more quickly and without paying the price to get there. Google has published its "Guidelines for Webmasters" which separate the good practices from the bad. Using unauthorized techniques to optimize your website can get you penalized or worse, get you banned forever from Google.

Bad SEO Practices

Keyword Stuffing: Over-use of keywords in your meta tags and in the content of the page can result in lowered rankings.

Fast Incoming Link Generation: If you obtain many incoming links too quickly, it can actually lower your rankings.

Poor Quality Incoming Links: In trying to gain links really quickly, you may be tempted to join a link farm. Google keeps track of the various link farms and you can be penalized for linking to Bad Neighborhoods.