Niche Marketing
Finding "Riches in Niches"
by Streamlining Your Web Content
By Jennifer Ryan
07/20/2005
Free Web Content Terms of Use
When marketing online it’s crucial to remember the old business adage, “There are riches in niches.” Niche marketing is the process of filling a small, distinguishable segment of the marketplace in a way competitors are not. Finding your niche online is about zooming into the nitty-gritty of your web site’s purpose and communicating your message clearly. Here’s just a few reasons why:
Search Engine Optimization
The most important reason your web site should have a narrowed focus is for SEO. Your web content must be sprinkled with keywords that people will use to find what your business offers. Proximity, totality and location of your keywords play a part in the optimization of your web site. Each page, and every word of your web site must be carefully chosen to specifically address what people are searching to find. Get down to the brass tax of your business purpose and cut out everything that doesn't deal with your core competencies.
Web Usability
Your web visitors are zooming by at the same rate as drivers viewing a billboard at 70 mph. This is no Sunday stroll. They are going fast. Let them know right away that they’ve found what they’re looking for. By communicating your niche in the marketplace clearly and succinctly, you won’t waste a second. Telling them straight-up what your company does and helps them do what you want them to without making them think. Keeping your message narrowed and simple helps take the guesswork out of what they are supposed to do on your web site.
Good Business Principals
There is a tendency for new online businesses to try to do everything all at once. That's natural because building a web site is so darn easy. But, it is not feasible that you will be able to do all things well. Finding one niche and marketing it like crazy, and meeting your customers needs will be more effective than doing a zillion things in a mediocrity. You can't do it all. So choose to do a few things well. That's what your web site niche is all about.
Your web site should be a crystal clear glass of niche marketing concentrate. Give it to us straight. Make each page specific, addressing one thing and make your message undeniably clear. Trim the confusion that plagues so many web sites with watered down messages. One idea communicated clearly with a dash of personality causes people to respond and register, download, call or buy. Best wishes finding the riches in your own web niches.
Jenna Ryan of The Marketing Shop is a web promotions and sales expert. Having earned numerous awards, recognition and financial success in sales, Jenna now sells online for businesses worldwide. Visit http://www.the-marketing-shop.com today to sign up for her monthly newsletter (generous with free tips and advice!).
This article is free for you to use in its entirety, provided you keep it in tact and include the Author's Byline and keep the live link to The Marketing Shop web site. You may cut and paste it and add it to your own web site. We ask that you please contact us to let us know where you post the article, so that we may link back to you.
Back To Top
|
