Web Marketing Basics
Internet Marketing: A Fixed Expense
Your internet marketing will never be complete. Forget being finished. You can't put up a website, do nothing and expect results. A website is just a tool. You've got to work it to get results; click-by-click. Sometimes you have to pay for results.
What good is a website no one sees?
Web traffic helps in two ways, by bringing new customers and by increasing your search engine listings. The more hits you have on your site, the more chances you have to turn prospects into customers. Plus, the more people that come to your site, the more popular you appear to search engines.
Search engines give greater weight to more popular sites.
You need visitors, but how?
- Online Advertising
- Online Directories
- Pay-Per-Click
- Links from Associate Organizations
- Postcards & Flyers
- Word of Mouth
- Radio & Television Ads
- Print Ads
- Billboards & Signs
- Referrals
- Publicity & Media
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Turn Visitors into Customers
What good is it to have tons of eyeballs visiting your site, but fizzling once they get there? How do you convert web visitors into customers? Think about it. How do you get anyone to be a customer?
SALES 101
-Build Rapport
-Provide Refreshments
-Get Congruent
-Qualify Candidate
-Make an Offer
-Sell Benefits
-Overcome Objections
-Close the Deal
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People don't buy from you unless they like you. Gain the trust of your web visitors by establishing rapport. How? Give them what they want. What do people want on the web? Information. Give it away for free. Turn your web into a trusted resource, not an online brochure. Don't try to sell to them, win them by giving them something of value first. Establish credibility and trustworthiness first and you'll be one step closer to making them loyal customers.
Web surfers are looking for information, in other words: words. Usability studies show that the average person looks at text on the web more than graphics. Provide valuableweb content to your visitors and they'll be loyal to you. Don't be afraid of giving your secrets away. If you don't tell them, your competitors will. It's a form of sacrificial giving. What you know is what makes you useful to your customers.
Give your customers the nutritious facts they crave and they'll...
a. Bookmark your website
b. Tell others about your website
c. Return to your website again
d. Believe what you say
e. Be more likely to buy what you're selling
f. Take action by responding to your offers
g. Contact your company
h. Request more information
i. Become valuable customers
j. Ask you for referrals
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Keeping your website up-to-the-minute with fresh, original and relevant content will do wonders for building rapport with your target market. Your website will increase in customer hits and you will experience sales from online traffic. Here's some examples of what you can do...
-A lawyer might offer free articles about various legal issues that effect his target market.
-A painter might provide an extensive color gallery and articles to help clients choose
the right colors.
-A software developer might offer a free download software plug-in.
-A realtor might offer tips and home searching database online.
-A web designer may offer free articles for search engine optimization.
-An auto dealer may provide an extensive list of resources for cars they offer.
-A doctor may offer an exhaustive links page with information of interest to his patients.
Whatever you do, don't give up! Stay consistent in your web marketing strategy and don't be afraid to spend extra money to get good content and good web traffic to your site. The
internet is the least expensive form of marketing available, and it pays the highest dividends. Whatever you spend to market your website will come back to you in new won customers.
Just count web marketing as a fixed monthly business expense. At the same time, consistently do what you can to get a buzz about your website brewing. A consistent dose of web marketing each month will dramatically increase your customer base and sales. It's well worth the effort.
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