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	<title>The Marketing Shop.com &#187; Social Media</title>
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	<link>http://www.the-marketing-shop.com</link>
	<description>Web Marketing, Social Media, Real Estate Websites</description>
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		<title>Product Fan Page Profile Photo</title>
		<link>http://www.the-marketing-shop.com/product-fan-page-profile-photo/</link>
		<comments>http://www.the-marketing-shop.com/product-fan-page-profile-photo/#comments</comments>
		<pubDate>Thu, 08 Sep 2011 14:53:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.the-marketing-shop.com/?p=6996</guid>
		<description><![CDATA[This Facebook Fan Page for a popular product, NUTELLA, has a Call-to-Action directly in the Profile Photo. Very clever.]]></description>
			<content:encoded><![CDATA[<p>This Facebook Fan Page for a popular product, NUTELLA, has a Call-to-Action directly in the Profile Photo. Very clever. </p>
<p><a href="http://www.the-marketing-shop.com/wp-content/uploads/2011/09/Picture-278.png"><img src="http://www.the-marketing-shop.com/wp-content/uploads/2011/09/Picture-278.png" alt="Dallas Social Media Company" title="Dallas Social Media Company" width="315" height="408" class="alignleft size-full wp-image-6997" /></a></p>
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		<title>Top 15 Facebook Post Writing Tips</title>
		<link>http://www.the-marketing-shop.com/top-15-facebook-post-writing-tips/</link>
		<comments>http://www.the-marketing-shop.com/top-15-facebook-post-writing-tips/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 19:09:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook Posts]]></category>
		<category><![CDATA[Facebook Writing Tips]]></category>
		<category><![CDATA[Social Media Writing Tips]]></category>

		<guid isPermaLink="false">http://www.the-marketing-shop.com/?p=5525</guid>
		<description><![CDATA[Top 15 Facebook Post Writing Tips (c) dotJenna &#8211; The Marketing Shop.com &#8211; All Rights Reserved The posts you make on Facebook serve as the script for your own &#8220;Facebook Show.&#8221; Each post helps to endear you to your audience, attract new readers and keep them interested and hungry for more. Get maximum impact from [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.the-marketing-shop.com/wp-content/uploads/2010/04/facebook-post-tips.png"><img src="http://www.the-marketing-shop.com/wp-content/uploads/2010/04/facebook-post-tips.png" alt="" title="facebook-post-tips" width="488" height="251" class="alignnone size-full wp-image-5538" /></a><br />
<h3><a href="http://www.the-marketing-shop.com/top-15-facebook-post-writing-tips">Top 15 Facebook Post Writing Tips</a></h3>
<p>(c) dotJenna &#8211; The Marketing Shop.com &#8211; All Rights Reserved</p>
<blockquote><p>The posts you make on Facebook serve as the script for your own &#8220;Facebook Show.&#8221; Each post helps to endear you to your audience, attract new readers and keep them interested and hungry for more. Get maximum impact from your posts with theses &#8220;<strong>Top 15 Facebook Writing Tips</strong>.&#8221;</p></blockquote>
<p>I am a <a href="http://www.dotjenna.com/">Social Media Sales Coach</a>. I help small businesses, sales people, entrepreneurs and real estate agents generate buzz, sell product and get famous among their target markets using social media. I train people one-on-one and also offer monthly social media services for those who are too busy to do it themselves. These are my recommendations for perfect posts on Facebook. These conventions may also apply to Twitter, however, Twitter needs its own article, which I&#8217;m presently writing and will offer at my FREE TWITTER SEMINAR in Denton on April 22nd. (Hope you join us!)</p>
<h3>Writing Techniques for Facebook Posts</h3>
<p><strong>1. Keep posts brief, under 140 characters (even on Facebook).</strong> Long posts look like work (a huge turn-off), especially when its a stinking ad for a product. People are scanning Facebook, not reading it. Unless you have a vast readership and your content is mega-valuable and relevant to your audience (like if you&#8217;re a preacher or a therapist, or money manager)&#8211;you may annoy the bejeebers out of your friends with long, unedited posts. This includes long descriptions for the houses you&#8217;re hawking. Facebook is not Craigslist or the MLS. Give links to long text, or use notes or your blog for topics needing over 140 (or so) characters. </p>
<p><strong>2. Give details, details, details. </strong>Give details about what you&#8217;re posting. If you&#8217;re going to the store, tell us what store. If you&#8217;re washing your dog, tell us your dog&#8217;s name. If you are going to dinner with your hubby, share his name and perhaps mention where you&#8217;re going, or at least the type of food you&#8217;re having. Answer when, what, where and why.  This tip goes all the way back to the paragraph format in middle school. Make your statement, give a reason, then give examples. Don&#8217;t forget this writing principal&#8211;it will help people like you more. </p>
<p><strong>3. Do not type in all caps.</strong> Writing in all caps means the same as yelling. It&#8217;s okay to emphasize a few words with caps, but don&#8217;t use all caps in your posts (unless you mean to yell).</p>
<p><strong>4. Consider your audience.</strong> As with any type of writing, you must consider your audience. The posts you make on Facebook go to everyone on your friend list. Make sure you draw people into what you are saying by asking questions, editing and revising with the audience in mind.</p>
<p><strong>5. Write to one person, not a group.</strong> Think that you are talking to a person, not a group. Even though you are speaking to your entire network, only one person reads your words at a time. Keep your posts conversational by using personal pronouns and contractions and maintain a relaxed, friendly tone. </p>
<p><strong>6. Avoid vague posts. </strong>Write posts that are clear, concise and contain enough details to orient the reader. Vague posts are confusing and irritating. There are better ways to create mystery than to say, &#8220;I&#8217;m about to be starting something.&#8221; If such vague posts fit within your existing content strategy, that&#8217;s one thing, but they should be used sparingly, or better yet, not at all.</p>
<p><strong>7. Use proper punctuation.</strong> Put periods at the end of sentences. Watch your apostrophes. Steer clear of run-on-sentences. Your post content is a reflection of who you are, and a first impression to many.</p>
<p><strong>8. Go easy on the exclamation points.</strong> Do not use exclamation points after every sentence. If absolutely necessary, include one ! per post, but only if it truly adds to the content. If you are really happy about a post, you can add multiple exclamations like this: !!! &#8211; <em>Just please don&#8217;t put them after every sentence! Like this! Because it looks weird! Makes you look like you&#8217;re hiding the truth! What I&#8217;m saying is really not exciting! I&#8217;m trying to trick you!  </em></p>
<p><strong>9. Ask questions. </strong>The best way to get the attention of your readers is to ask questions, or draw them into the topic in some way. Questions make people think and respond with comments&#8211;the ultimate goal of any successful social media sales strategy.</p>
<p><strong>10. Tell us how it makes you feel. </strong>When you post something on Facebook, such as the fact that your son is getting his first haircut, don&#8217;t forget to tell us how that makes you feel. Share your feelings if you wish to come to life and not appear one-dimensional. The more feelings you share, the more real and authentic you&#8217;ll appear, and this is irresistibly attractive. Remember, people buy from people they know and like. </p>
<p><strong>11. Don&#8217;t show off.</strong> It&#8217;s okay if you want to tell us how great you are some of the time, but if you overdo it by sharing how rich you are, how thin you are, and overdo how great you are, it makes you look insecure, and turns off the audience. </p>
<p><strong>12. Don&#8217;t post about your disdain for others. </strong>If you&#8217;re mad at your ex-husband, it may make you appear bitter if you post about it too often. If you are truly seeking support, it may be okay to be yourself and share this info with others occasionally, just know that it makes you look bitter, and the goal is to build people up, not make them feel like crap. Avoid turning your network into a toxic waste dump.</p>
<p><strong>13. Share positive emotion in your posts. </strong>Good friendships are based on positive emotions. Have you ever had a friend in real life who drained you? Chances are that person brought more negative energy into the friendship than positive. Be a good Facebook friend by keeping the negative aspects of your life between you and your therapist. There are exceptions to this rule, but not many.</p>
<p><strong>14. Keep variety in your posts. </strong> Don&#8217;t post about the same thing every time, especially if no one is responding or interacting. Use all the posting tools at your fingertips: text, links, photos, videos. Mix up your text posts too, some personal, some value-content, some fun, some current events. </p>
<p><strong>15. If you&#8217;re not getting comments, take heed.</strong> If you have a lot of friends and are posting regularly on Facebook, but not getting any comments or &#8220;likes,&#8221; then you may need to reevaluate your posts. Are they interesting? Are they clear and concise? Do they convey emotion? Do they invite interaction? Are they engaging, positive, warm and inviting? The level of engagement you are getting is the best grader of the quality of your posts. </p>
<blockquote><p>
Social media is like a glass window into your character;<br />
if you&#8217;re greedy, seedy or needy, we&#8217;ll all know it. ~ dotJenna
</p></blockquote>
<p>Do these tips make sense to you? Let me know which is news to you, that you didn&#8217;t know about. Maybe something I said seems wrong? Let me know. Also, take a moment to share any rules you&#8217;ve made for yourself. </p>
<p>Thanks for reading! </p>
<p><strong>dotJenna </strong><br />
Your Social Media Sales Coach<br />
<a href="http://twitter.com/dotjenna<br />
">http://twitter.com/dotjenna<br />
</a><a href="http://www.facebook.com/dotjennafans">http://www.facebook.com/dotjennafans</a></p>
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		<title>10 YouTube Cameo Video Shoot Tips</title>
		<link>http://www.the-marketing-shop.com/10-youtube-cameo-video-shoot-tips/</link>
		<comments>http://www.the-marketing-shop.com/10-youtube-cameo-video-shoot-tips/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 23:45:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.the-marketing-shop.com/?p=5512</guid>
		<description><![CDATA[10 YouTube Cameo Video Tips Whether you&#8217;re shooting a video for YouTube or for uploading elsewhere on the web, there are certain steps you need to take to ensure your time is put to best use, and to create the best video. I have put together the following tips to help you make the most [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.the-marketing-shop.com/wp-content/uploads/2010/04/viral-video1-284x300.png" alt="" title="viral-video1" width="284" height="300" class="alignright size-medium wp-image-5518" /><br />
<h3><a href="http://www.the-marketing-shop.com/youtube-cameo-video-shoot-tips">10 YouTube Cameo Video Tips</a></h3>
<p>Whether you&#8217;re shooting a video for <strong>YouTube</strong> or for uploading elsewhere on the web, there are certain steps you need to take to ensure your time is put to best use, and to create the best video. I have put together the following tips to help you make the most of your video own recordings. If you can think of other tips to add, please let me know in the comment section below.</p>
<p><strong>1. Have a script ready. </strong><br />
You want to have a script ready, not so you can read it word-for-word, but as a guide for what you&#8217;re going to say. If you don&#8217;t have a script written, you are likely to do what I do and get all ready, all situated, then freeze. Freezing is not a good thing to do when you&#8217;re about to take a video, so I suggest that you write what you want to say down in outline form for easy reference.</p>
<p><strong>2. Place your script at eye-level.</strong><br />
I don&#8217;t do this for my own video shoots, and believe me, I pay dearly for it in the editing process. If you have the script in front of you, you are less likely to look away and start speaking before you look into the camera. Keeping the words in front of you makes your bright, shining face stay right in front of the camera where it belongs. This is a standard practice. (Think of cue-cards.)</p>
<p><strong>3. Look and feel your 100% best on shooting day. </strong><br />
Everything, and I do mean everything shows up on camera. Hairs out of place? This will become a focal point. Missing an earring? Eh hem. Feeling kinda shabby? Don&#8217;t film yourself. You need to look and feel your very best, so do whatever you have to do to get in tip-top level on the day you are shooting the video of yourself. </p>
<p><strong>4. Create a scene.</strong><br />
This tip comes courtesy of <a href="http://twitter.com/chrispirillo">Chris Pirillo</a>, but I totally relate on this. Create a scene behind you. Consider what the people will be able to see behind you and all around you. The atmosphere you create on camera will depend on the mood of the shot. Just because you are shooting amateur videos doesn&#8217;t mean you can get away with a sloppy set. Check the camera view before you start your video to make corrections early.</p>
<p><strong>5. Check the lighting.</strong><br />
There should be no shadows on your face. If you can&#8217;t afford a video lighting kit, make sure that you shoot your video at the right time of day, when the sun is shining in the windows enough to make your whole face and body alight. Check the video regularly to make sure the lighting is right, as this is one of the most important aspects of video. The lighting can make or break how you look.</p>
<p><strong>6. Wear a bright, solid color that reflects your brand.</strong><br />
</strong>Wear a color that speaks about who you are as a business professional (if you are using this video for marketing purposes. Stay away from white, as it looks terrible on camera. Don&#8217;t wear giant prints or fussy clothing. Keep clothes plain and bright.</p>
<p><strong>7. Speak in sound bites.</strong><br />
If you&#8217;re anything like me, when you speak, you run your sentences together. Take care to speak in a moderate rate, finishing words and sentences clearly by annunciating as you go. Important sentences may need to be reiterated more than once to help in the editing process later. </p>
<p><strong>8. Be yourself.</strong><br />
Pretend like you&#8217;re entertaining new friends at your home, as you relax and open up to your imaginary audience. If you are fake and stiff, it will come across on camera and make people click away. If you are welcoming, engaging and personable, people will be naturally drawn to your videos. </p>
<p><strong>9. Be bubbly and energetic.</strong><br />
You must over-do-it on the bubbly part, if you&#8217;re usually pretty even keel. You need to animate yourself a bit more in a video than you do in real life. Nobody wants to see a long video of a talking head. You need to have enthusiasm and passion for the topic your speaking about, and for the video making process. Get excited! </p>
<p><strong>10. Watch your posture.</strong><br />
The way you hold your body speaks volumes about your confidence level. Make sure you sit or stand up straight, and portray a confidence about your topic. This will command the respect of the audience, and help your message to be more easily conveyed.</p>
<p>Follow these tips and reap the benefits of a spectacular and productive video shoot. If you&#8217;re interested in learning about how YouTube videos can impact your business and help you to market your products and services, contact me, dotJenna today for a free social media consultation. </p>
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		<title>Facebook Photo Tips for Social Media Marketing</title>
		<link>http://www.the-marketing-shop.com/facebook-photo-tips-for-social-media-marketing/</link>
		<comments>http://www.the-marketing-shop.com/facebook-photo-tips-for-social-media-marketing/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 19:30:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook Photos]]></category>
		<category><![CDATA[sales on Facebook]]></category>
		<category><![CDATA[social media for small business]]></category>
		<category><![CDATA[social media tips]]></category>

		<guid isPermaLink="false">http://www.the-marketing-shop.com/?p=5477</guid>
		<description><![CDATA[Facebook Photo Tips for Social Media Marketing (c) All Rights Reserved &#8211; dotJenna.com &#8211; TheMarketingShop.com When marketing yourself on Facebook, it&#8217;s important that you &#8220;Come to Life on the Web,&#8221; so as to make yourself more real and authentic to your target market, your audience, your community. One great way to come to life is [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.the-marketing-shop.com/wp-content/uploads/2010/04/photo-tips-211x300.png" alt="" title="photo-tips" width="211" height="300" class="alignright size-medium wp-image-5497" /><br />
<h3><a href="http://www.the-marketing-shop.com/facebook-photo-tips-for-social-media-marketing">Facebook Photo Tips for Social Media Marketing </a></h3>
<p>(c) All Rights Reserved &#8211; dotJenna.com &#8211; TheMarketingShop.com</p>
<p>When marketing yourself on Facebook, it&#8217;s important that you &#8220;<strong>Come to Life on the Web</strong>,&#8221; so as to make yourself more real and authentic to your target market, your audience, your community. One great way to come to life is by posting photos of yourself, your family, your friends, your activities and your surroundings. It is this information that helps people relate to you and understand you and your business better. Once people get to know you, they will like you, listen to you and begin to trust you over time. </p>
<p><strong>Photos</strong> are extremely popular inside Facebook, this is due to the significant visibility given photos on the Profile, the News Feed and the Highlights area of the Home page. The reason Facebook is the most popular photo sharing site on the web is not because its features are the best, but because its Photos application is very tightly integrated with the social graph. </p>
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<td><img src="http://www.the-marketing-shop.com/wp-content/uploads/2010/04/hot-tip.jpg" alt="" title="hot-tip" width="98" height="85" class="alignnone size-full wp-image-5479" /></td>
<td>
Hosting an event is a great way to market your business on Facebook. Upload photos from the event and Tag the people in each photo. These photos will show up in various Feeds, and the attendees’ Friends will get a glimpse of their Friend interacting with your business, prompting them to contact you too.
</td>
</tr>
</table>
<blockquote><p><strong>According to the Facebook Website: </strong>“It is a good idea to upload photos frequently to your <a href="http://www.facebook.com/dotjennafans">Facebook Page</a>. Use vibrant, candid photos to communicate the human element of your business: employees, special events, customers, etc. These will give your Facebook Page a natural feel to users who are used to viewing their friends’ profiles and photos.”</p></blockquote>
<p><strong>Tagging</strong><br />
Tagging is the way that photos are made social on <strong>Facebook</strong>, and a great tool to start the viral marketing process. When you upload a photo to Facebook, you can “tag” your friends. Once you tag a friend in a photo, the photo shows up on your Feeds and your Friend’s Feeds. If the person does not want to be associated with the photo, he or she can “remove tag” and break the link between themselves and the photo.  When tags are left in place, Friends of the tagged Friend often check out the photo(s) as well.</p>
<h3>Dos &#038; Don&#8217;ts of Posting Photos on Facebook</h3>
<h3>Do&#8230;</h3>
<ul>
<li><strong>Crop your photos </strong>if you have time using a free photo editing software product such as Picasa. </li>
<li>Work on the lighting in the photos in the <a href="http://www.picasa.com/">Picasa</a> or other photo editor if the photo is dark.</li>
<li>Take photos with your <strong>cell phone</strong> and upload them directly.</li>
<li>Take pics of <strong>yourself</strong>&#8211;your Facebook page is about YOU. Make sure to highlight yourself.</li>
<li>Put a caption under each pic. If the pic is personal, tell us who is who and why they are important to you.</li>
<li>Consider your image. Social media selling makes your image <strong>more important than ever</strong>. Go on a diet, get your hair trimmed, get new clothes, take <strong>care</strong> of you.</li>
<li>Take photos with you as the <strong>centerpiece</strong>.</li>
<li>Make sure pics have a <strong>focal point</strong>. Treat each pic like a mini-work-of-art.</li>
<li>For events, take pics of you interacting with the crowd.</li>
<li>For events, take pics of the people smiling and having a good time.</li>
<li>Organize pics into <strong>meaningful</strong> albums based on common theme, dates or people.</li>
<li>Post pics that are vibrant, colorful and clear.</li>
<li>Use high-quality camera.</li>
<li>Respond to comments that people make on pics, otherwise you might seem rude.</li>
<li><strong>Share</strong> your photos liberally with your network by posting them on your Facebook Profile and Fan page.</li>
<li>Use a pic of a person (you) in Event Invites for a better showing.</li>
<li>Like and comment on other people&#8217;s pics that you post to create a community feel.</li>
<li>Take a camera with you everywhere you go.</li>
<li>Post pics of cute pets. Cuddily dogs and <strong>cute babies </strong>are very popular on Facebook.</li>
</ul>
<h3>Don&#8217;t&#8230;</h3>
<ul>
<li>Post a bunch of pics with <strong>no explanation</strong>.</li>
<li>Post a ton of pics with you no where in site&#8211;remember, it&#8217;s <strong>YOUR Facebook</strong> page. </li>
<li>Write a huge long paragraph about the pic&#8211;unless it is extremely interesting and meaningful. This is especially the case when it&#8217;s your product. <strong>Nobody cares </strong>and you can turn them off. </li>
<li>Post <strong>random</strong> pics of no meaning.</li>
<li>Be lazy about posting pics. Your Facebook pics <strong>are a reflection </strong>of you and your business! </li>
<li>Worry about appearing vain. You need to be a little vain with social media marketing.</li>
<li>Try to post huge photos onto Facebook without optimizing them in Picasa first.</li>
<li><strong>Forget </strong>to add your business info and phone number to pics if it is an event or to be used for marketing.</li>
<li>Post too many pics of the <strong>same thing </strong>over and over.</li>
<li>Post pics without comments. You must introduce the characters, events and themes in your life&#8211;like a TV show. </li>
<li><strong>Go crazy</strong> with the photo editor by making photos weird colors, unless you REALLY know what you&#8217;re doing. </li>
<li>Show only pics of products. People <strong>can&#8217;t bond </strong>with products. It&#8217;s better to show a variety.</li>
<li>Post Farmville Photos or other games as they don&#8217;t look professional and are not interesting to anyone but you.</li>
<li>Put no pic in the profile area. This is like going to a party with a bag on your head.</li>
<li>Put up a profile with a logo and not a person. People bond with people, not logos.</li>
</ul>
<p>The key with pictures is to make yourself look as good as possible! You want to show the world your exciting life, your wonderful friends and family, your nice home, lovely office, cutie-pie dogs. Show the world who you are so they can get to know you, relate with you and bond with you. Post pics from your events so you can show off how fun it was to be there, circulate buzz, make the attendees&#8217; friends take notice. Brand your Facebook Profile and Fan pages with scores of pics, and win big when it comes to making an impact through Facebook social media marketing. </p>
<p>Any more tips and ideas? Please share them in the comment area below. I love your comments and cannot get enough. Thank you so much for reading. Let me know if I can help you with your social media sales campaign. Until next time, I&#8217;m dotJenna, making your social media sales &#038; marketing FABULOUS!  Find me on Twitter: <a href="http://twitter.com/dotjenna">@dotJenna</a> </p>
<p><strong>Check out these videos related to Facebook Photos&#8230;</strong></p>
<ul>
<li><a href="http://www.youtube.com/watch?v=ej_IXm2k4CI">Facebook Profile Pic (Video by dotJenna)</a></li>
<li><a href="http://www.youtube.com/dotjenna#p/u/10/rvp1FbeIp48">Coming to Life on the Web</a></li>
</ul>
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		<title>Building Community Around Your Brand</title>
		<link>http://www.the-marketing-shop.com/building-community-around-your-brand/</link>
		<comments>http://www.the-marketing-shop.com/building-community-around-your-brand/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 02:16:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://www.the-marketing-shop.com/?p=5440</guid>
		<description><![CDATA[PODCAST: This podcast &#8220;Building Community Around Your Brand,&#8221; coincides with the article below. Powered by Podbean.com Building Community Around Your Brand (c) dotJenna.com &#8211; All Rights Reserved @dotJenna One of the primary goals of your social media efforts should to create a community around your brand. There is a lot of buzz in social media [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.the-marketing-shop.com/wp-content/uploads/2010/03/logo-lrg-300x300.jpg" alt="" title="logo-lrg" width="300" height="300" class="alignright size-medium wp-image-5443" /></p>
<p>PODCAST:<br />
<img src="http://www.the-marketing-shop.com/wp-content/uploads/2010/03/n1322950660_4272.jpg" alt="" title="n1322950660_4272" width="180" height="236" class="alignnone size-medium wp-image-5462" /></p>
<p>This podcast &#8220;Building Community Around Your Brand,&#8221; coincides with the article below. </p>
<div>
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<h3><a href="http://www.the-marketing-shop.com/building-community-around-your-brand">Building Community Around Your Brand</a></h3>
<p>(c) dotJenna.com &#8211; All Rights Reserved <a href="http://twitter.com/dotjenna">@dotJenna</a></p>
<p>One of the primary goals of your social media efforts should to create a community around your brand. </p>
<p>There is a lot of buzz in social media circles about &#8220;<strong>communities</strong>&#8221; and &#8220;<strong>building communities</strong>.&#8221; Major corporations are gearing for the onslaught of communities that are sure to self-generate from our newfound social media hyper-connectedness. Community Managers are being deployed. These managers are facilitating conversations and getting involved with the dialog among clients, prospects, their industry and  the media. Today a Community Manager is the &#8220;Receptionist&#8221; or &#8220;Face&#8221; of the organization. </p>
<p>Not only are major brands building communities, but they are also penetrating existing communities to become involved in the conversation. A forum that focuses on Apple computer tech talk may now be infiltrated by representatives from Apple itself. Or a real estate forum may be frequented by real estate agents who serve as valued members by providing outstanding guidance and leadership. Individual community members may partake in varied communities, depending upon their needs and interests.</p>
<h3>The Advantages of Building a Community Around Your Brand</h3>
<p>Psychologically, we have an innate need to be connected to one another.  There are many advantages for individuals to partake in a community, such as a sense of belonging and a competitive advantage for survival. There are numerous advantages for the community facilitator as well.  </p>
<p>A. Builds loyalty.<br />
B. Creates comradery among members.<br />
C. Strengthens credibility.<br />
D. Provides &#8220;social proof&#8221; of your brand&#8217;s validity.<br />
E. Serves as a customer service channel as community members help each other.<br />
F. Increases viral marketing capacity.<br />
H. Helps to gain understanding needs of the community you serve.<br />
I. Gives you strong presence among influential members.<br />
J. Empowers individual community members with larger collective voice.<br />
K. Help to establish your business as an authority within larger communities.<br />
L. Overcome negative publicity with large community of protective members.<br />
M. Take advantage of efficiencies of scale.</p>
<h3>Building Community is a Powerful Marketing Tool</h3>
<p>Strong, cohesive communities are a powerful marketing tool. Marketers today must be leaders, building and leading communities on behalf of the brand they serve, while maintaining a presence within larger, related communities.  Maintaining a strong, helpful presence within larger, already established communities helps to attract potential members, and lends credibility to your purpose. Building a community around your brand helps you to harness the power of the collective voice to the benefit of the whole. </p>
<h3>What is a Community?</h3>
<p>A Community is a group of people aligned for a common purpose. It helps to consider the different ways a successful community operates, so as to facilitate optimal interaction. The term &#8220;Community&#8221; denotes a union, a joining together, an &#8220;all for one, one for all&#8221; mentality that puts the betterment of the whole ahead of the betterment of the individual. A community may be a group of people living in the same vicinity, or a group with common goals. It helps to think of your social media-driven community in terms of a team, because teamwork is at the heart of a solid community structure.</p>
<p><strong>How Community Members Cooperate</strong></p>
<p>Members in communities may function in a variety of ways, such as:</p>
<ul>
<li>Affirm &#038; exchange ideas.</li>
<li>Promote each other.</li>
<li>Support one another. </li>
<li>Buy from one another.</li>
<li>Operate like extended-family.</li>
<li>Encourage each other.</li>
<li>Meet needs of one another.</li>
<li>Teach each other.</li>
<li>Mentor each other.</li>
<li>Advise each other.</li>
<li>Respect each other.</li>
<li>Show hospitality to one another.</li>
</ul>
<p>Each team member contributes his or her available resources, thus gaining benefit from all the others in the group. Communities that are effective are efficient and powerful, serving each individual as well as the whole.  </p>
<h3>How Do We Build Community Around Our Brand?</h3>
<p>As mentioned before, corporations will likely have community managers to engage with the communities they serve. Small business owners, Realtors and entrepreneur types, on the other hand, will likely have to do it themselves. Others can hire support staff to manage the tasks of sparking interesting conversations and engaging with the community. It&#8217;s important to allocate resources to the task of community building, because in the days of new media, not having a voice within the community is like not answering your phone. Community leaders, managers and admins are the first impression the public will have of your business. </p>
<h3>Community Building Tasks</h3>
<ul>
<li>Connecting with people in industry or area.</li>
<li>Engage in conversations related to your products, services, area, industry.</li>
<li>Comment on posts, blogs and in forums related to your community.</li>
<li>Define your community &#8211; What purpose does your community serve?</li>
<li>Lead your community.</li>
<li>Stay aware of communities related to your brand.</li>
<li>Track keywords related to your targets.</li>
<li>Keep up with data related to your community (blogs, podcasts, YouTube, articles)</li>
<li>Maintain known presence in social media sites like LinkedIn, Facebook, Twitter. </li>
<li>Provide guidance to community members.</li>
<li>Begin the process of serving others.</li>
<li>Gain following by providing information of value.</li>
<li>Engage with groups of people within your target market.</li>
<li>Show yourself as a team-player, interested in others.</li>
<li>Make community building a priority.</li>
<li>Create efficient ways to handle current tasks in community format.</li>
<li>Highlight others.</li>
</ul>
<p>This article covers scads of territory related to social media communities. We&#8217;ve learned that new media has paved the way for people to connect and formulate communities for greater efficiencies of scale, and we know that corporate America is becoming actively involved with building and managing communities centered around their brands. We&#8217;ve looked into many of the benefits to building a community, and we&#8217;ve discussed several characteristics of individual members toward one another. Last, we took a look at specific ways we can start building community around our brand right now. Hopefully it&#8217;s plain to see how building a strong community and maintaining a helpful presence in related groups both online and off will help to take your company to the next level. </p>
<h3>Questions&#8230;</h3>
<p>Feel free to comment below however you&#8217;d like, or think about and answer one or more of these questions. </p>
<p>1. What are you doing now to build community around your brand?</p>
<p>2. Does the community that you&#8217;re building understand its role?</p>
<p>3. Are the members within your community functioning as a team? </p>
<p>4. Is there someone in your organization dedicated to engaging, listening and interacting to the relevant communities in your midst?  </p>
<p>5. If your organization establishes a presence in wider communities and builds its own community, what can you do with that power that you were unable to do before?</p>
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		<title>What Every Sales Person Should Know About Social Media</title>
		<link>http://www.the-marketing-shop.com/social-media-sales-info/</link>
		<comments>http://www.the-marketing-shop.com/social-media-sales-info/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 20:57:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[dotjenna]]></category>
		<category><![CDATA[social media sales]]></category>

		<guid isPermaLink="false">http://www.the-marketing-shop.com/?p=5417</guid>
		<description><![CDATA[What Every Sales Person Should Know About Social Media (c) 2010 dotJenna.com &#8211; All Rights Reserved I talk to sales professionals, entrepreneurs and real estate agents across the country daily about social media sales and marketing. Many folks call to inquire about ways I can help them implement social media for their businesses. These well [...]]]></description>
			<content:encoded><![CDATA[<p><div id="attachment_5211" class="wp-caption alignright" style="width: 310px"><img src="http://www.the-marketing-shop.com/wp-content/uploads/2010/02/15366_1299108080787_1322950660_872979_4964723_n-300x199.jpg" alt="dotJenna, Social Media Sales Coach" title="15366_1299108080787_1322950660_872979_4964723_n" width="300" height="199" class="size-medium wp-image-5211" /><p class="wp-caption-text">dotJenna, Social Media Sales Coach</p></div><a href="http://www.the-marketing-shop.com/social-media-sales-info/">What Every Sales Person Should Know About Social Media<br />
</a><br />
(c) 2010 dotJenna.com &#8211; All Rights Reserved</p>
<p>I talk to <strong>sales professionals</strong>, <strong>entrepreneurs</strong> and <strong>real estate agents</strong> across the country daily about social media sales and marketing. Many folks call to inquire about ways I can help them <strong>implement social media</strong> for their businesses. These well meaning, successful Americans, naturally want a Quick Fix. Real-time lead machines magically poof-ing prospects at their door for $500 a month. When I tell them that they need to roll-up-their-sleeves and get into the process themselves, they freak. How (shaking my head) can I get them to understand? They think social  media wastes time, when it&#8217;s more likely to be their ship that has just come in. </p>
<p><strong>Failing to personally embrace social media in your sales process is like writing on cave walls after Gutenberg invented the printing press.</strong> </p>
<p>I understand the logic of the die-hard sales people who are so driven they can&#8217;t fathom getting online to make &#8220;friends.&#8221; They&#8217;re thinking in terms of the old rules&#8211;those of selling to disconnected, uninformed consumers. What these highly successful sales pros don&#8217;t see is this: While you&#8217;ve been working your butts off to make a buck, technology has changed the world. Welcome to 2010.</p>
<p><strong>You can&#8217;t put old wine into new wineskins. (Matt. 9:17)</strong></p>
<p>Consumer minds are now stretched. Power has been redistributed to Everyman.<br />
The world is different now, with industries melting into the Land of the Nerds. Your approach to marketing, advertising and sales will have to change, or risk the fate of the cassette tape. Let&#8217;s explore.</p>
<ul>
<li> <strong>Yellow Pages are dead.</strong> The yellow pages no longer work. Where do you go to find business products and services today? The web.</li>
<li> <strong>Newspapers are dead.</strong> The publishing industry is struggling. Advertisers aren&#8217;t getting the return for the expensive ads they purchase because people aren&#8217;t reading the ads anymore. </li>
<li> <strong>TV Commercials are dead.</strong> People have options today, and are no longer forced to sit through commercial advertisements.
</ul>
<h3>What am I trying to say?</h3>
<p>I&#8217;m saying that in the same way traditional marketing tactics are no longer effective, traditional sales tactics alone are no longer adequate. Even the way we generated leads last year is different from today. There are better, faster, easier ways to get the job done and make sales. Social media paves the way for you to make an epic dent in this world. There is no better time in the history of mankind to be hardworking and ambitious! </p>
<p>Armed with all this knowledge&#8211;and a lot more that won&#8217;t fit in this article&#8211;I wince when I hear my favorite people in the whole wide world (Sales Reps, Realtors, Entrepreneurs) discount social media selling with objections like this:</p>
<ul>
<li>&#8220;I want to focus on selling.&#8221;</li>
<li>&#8220;I don&#8217;t have enough free time as it is.&#8221;</li>
<li>&#8220;I don&#8217;t have time to play on the internet.&#8221;</li>
<li>&#8220;I am looking to save time, not create more work for myself.&#8221;</li>
<li>&#8220;I just want to pay you to get me leads.&#8221;</li>
<li>&#8220;I don&#8217;t want to learn anything new.&#8221;</li>
</ul>
<h3>How can I help you to see?</h3>
<p>I&#8217;m sure you&#8217;re convinced that everything is going online, including your target market. Right? (See, I knew it&#8211;convincing you of that is not the problem). The great Eureka! that must take place involves you. The last frontier is helping you see that the &#8220;everything and everyone&#8221; includes **YOU**. </p>
<p>Yes, you. </p>
<p>You too must change your sales and marketing strategy to embrace the dawn of new media. The same way Facebook has connected you with every high school friend under the sun, it can help you connect with your target market. You must learn to blog. Write. Post. Build an audience. Bond with your prospects online. You must be a rock star and learn to use social media tools to sell yourself in this new world. Sales people everywhere must digitize ourselves and our sales processes to achieve hyper-results in this hyper-connected world. </p>
<p><strong>Sales people must digitize themselves and their sales efforts via social media to achieve maximum visibility in their marketplace.</strong></p>
<p>The key for the sales professional, is getting personally involved in the world of new media, and realizing that doing so will actually increase your effectiveness, not waste your time. You will find that you can do more, reach more people, and achieve your goals faster, and envision your wildest dreams simply by learning to use the free tools all around you. </p>
<p>I&#8217;m not saying it&#8217;s easy. I&#8217;m not saying there&#8217;s not a learning curve. It&#8217;s not and there is.  What I am saying is that you owe it to yourself to explore the ways social media can help you sell more, do more and be more. If you have any questions, comments or issues with this article, I urge you to comment in the area provided below. If you want to learn more about how I help sales peeps &#8220;connect the dots&#8221; and to become social media super stars, please find me, **dotJenna**, on Facebook here: <a href="http://www.facebook.com/dotjennafans">http://www.facebook.com/dotjenna</a>, or my website at <a href="http://www.dotjenna.com/">http://www.dotjenna.com/</a>.</p>
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		<title>Want to Make a Buck? We&#8217;re Paying $50 for Referrals!</title>
		<link>http://www.the-marketing-shop.com/want-to-make-a-buck-were-paying-50-for-referrals/</link>
		<comments>http://www.the-marketing-shop.com/want-to-make-a-buck-were-paying-50-for-referrals/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 03:32:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.the-marketing-shop.com/?p=5391</guid>
		<description><![CDATA[Want to Make $50 Bucks? We Pay Cash for Referrals Want to make a buck? We&#8217;ll pay you $50 if you send a referral our way that ends up becoming a client in any way, shape or form. All you have to do is make sure that the person tells us that you are the [...]]]></description>
			<content:encoded><![CDATA[<h3>Want to Make $50 Bucks? We Pay Cash for Referrals</h3>
<p><img src="http://www.the-marketing-shop.com/wp-content/uploads/2010/03/50-dolllar-bill-dotjenna-referral-cash.png" alt="" title="50-dolllar-bill-dotjenna-referral-cash" width="499" height="214" class="alignnone size-full wp-image-5392" /></p>
<p>Want to make a buck? <strong>We&#8217;ll pay you $50</strong> if you send a referral our way that ends up becoming a client in any way, shape or form. All you have to do is make sure that the person tells us that you are the reason they contacted us. Don&#8217;t be shy. Spread the word about dotJenna and The Marketing Shop.com and make a buck, or two, or fifty! </p>
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		<title>Mental Currency</title>
		<link>http://www.the-marketing-shop.com/mental-currency/</link>
		<comments>http://www.the-marketing-shop.com/mental-currency/#comments</comments>
		<pubDate>Sat, 20 Mar 2010 04:10:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[dotjenna]]></category>
		<category><![CDATA[Mental Currency]]></category>
		<category><![CDATA[Web Content]]></category>

		<guid isPermaLink="false">http://www.the-marketing-shop.com/?p=5332</guid>
		<description><![CDATA[I believe that the only true value for web content is mental currency. Mental Currency: Information that is filtered, mentally digested, and regurgitated and distributed in meme form to a targeted niche audience. (dotJenna) This is value in the new world of social media. Not just reposting the news&#8211;any RSS can do this&#8211;but bringing your [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.the-marketing-shop.com/wp-content/uploads/2010/03/mental-currency-dotjenna-300x163.jpg" alt="" title="mental-currency-dotjenna" width="300" height="163" class="alignright size-medium wp-image-5382" />I believe that the only true value for web content is mental currency. </p>
<p><strong>Mental Currency: </strong>Information that is filtered, mentally digested, and regurgitated and distributed in meme form to a targeted niche audience. (dotJenna) This is value in the new world of social media. Not just reposting the news&#8211;any RSS can do this&#8211;but bringing your ideas to the table. It will become more important for you to bring your thoughts, understandings, opinions and ideas to your network. Mental Currency is manufactured by you, not computers; and is generally safe from competition. It is scarce (great for economics).</p>
<p>Mental Currency is about taking the time to research and come up with words like, &#8220;Mental Currency&#8221; to describe concepts you&#8217;ve discovered. This is $$$ in social media.</p>
<p>Mental currency is scarce because it&#8217;s limited by time and intelligence.</p>
<p>Intelligence is the building block of creativity and key to problem solving. Using your brain means you do more than regurgitate, but process data for others using your experience and expertise. </p>
<p>I will be sharing more on how to create <strong>Mental Currency</strong> in your social media selling strategies soon.</p>
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		<title>Connect the Dots with dotJenna!</title>
		<link>http://www.the-marketing-shop.com/connect-the-dot/</link>
		<comments>http://www.the-marketing-shop.com/connect-the-dot/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 23:56:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media for small business]]></category>

		<guid isPermaLink="false">http://www.the-marketing-shop.com/?p=5334</guid>
		<description><![CDATA[Connect the dots with dotJenna! Are you at a loss for what to say on Facebook to market your business? Are there parts of social media that you don&#8217;t understand? Do you wish you knew how to blog, or what to blog about? Do you ever start to do something on the web, get frustrated [...]]]></description>
			<content:encoded><![CDATA[<h3><a href="http://www.the-marketing-shop.com/coaching-training/">Connect the dots with dotJenna!</a></h3>
<p><img src="http://www.the-marketing-shop.com/wp-content/uploads/2010/03/connect-the-dots.png" alt="" title="connect-the-dots" width="451" height="189" class="alignnone size-full wp-image-5335" /></p>
<ol>
<li>Are you at a loss for what to say on <strong>Facebook</strong> to market your business?</li>
<li>Are there parts of <strong>social media</strong> that you don&#8217;t understand?</li>
<li>Do you <strong>wish you knew </strong>how to blog, or what to blog about?</li>
<li>Do you ever start to do something on the web, get <strong>frustrated and give up</strong>?</li>
<li>Are you interested in building your audience and getting business online?</li>
</ol>
<blockquote><p><strong>If you answered yes to one or more of the questions above, it may be time for you to call dotJenna! </strong></p></blockquote>
<h3>dotJenna&#8217;s Personalized Coaching Program</h3>
<p>My Personalized Coaching Program for social media gives you the tools and knowledge you need for creating an online brand presence that attracts, captivates and converts your target market, helping you to become  &#8220;famous&#8221; among your target market. <strong>Connect the dots with dotJenna! </strong>We make generating leads and getting business online easy for you. </p>
<h3>How Does it Work?</h3>
<p><strong>dotJenna&#8217;s Coaching Services</strong> are billed at the rate of $499 per month for as long as necessary to get you up-to-speed with the must-have social media concepts and skills you need to generate business online. The amount of time you need for coaching and training depends on your skill level. We help you with everything pertaining to your social media campaign, from picking the right Social Media Moniker, to getting set-up properly on Facebook, to operating Twitter, and posting on these sites. There is so much to learn, but we have the process set-up to systematically teach you. </p>
<h3>What Do You Get?</h3>
<p><strong>Hour-Long Power Sessions with dotJenna.</strong><br />
Consult directly with dotJenna for one hour per week over the phone, or on videoconference through Skype, to discuss personal objectives and receive technical training to help you become proficient in all aspects of social media, including SEO, blogging, WordPress, Facebook, Groups, Fan Pages, Profiles, Twitter, YouTube, Posting Status Updates, Scheduled Posting, Viral Marketing, Your Online Identity, Social Media Moniker, Branding, Logos, Colors and much more.</p>
<p><strong>Access to the dotJenna.com Coaching Center.</strong><br />
 dotJenna.com offers an exclusive Coaching Center with articles, videos, articles &#038; worksheets that the public doesn&#8217;t get to see. Your access to the coachng center supplements your weekly Power Sessions meeting with dotJenna. New material is added daily, so you&#8217;ll stay on top of your game and ahead of your competition when it comes to social media ideas, hints and tricks. </p>
<p><strong>dotLine Technical Support Hotline.</strong><br />
Contact the dotLine via phone, email or chat Monday through Friday from 9am &#8211; 5pm Central Time, and receive unlimited technical support on all things pertaining to social media. You&#8217;ll never have to stop working online because you&#8217;re frustrated. Just contact our dotLine to get your problem solved quickly and easily. We&#8217;re always here for you. </p>
<p><strong>Weekly Assignments &#038; Task Lists.</strong><br />
We will hold you accountable for the social media tasks you need to do to get the buzz going about your business through online means. We customize each weekly assignment to match your needs, and to suit your expertise-level so you can feel comfortable knowing that every moment of your time is used effectively to get results. </p>
<p><strong>Staff Training.</strong><br />
We train your staff in social media, so you don&#8217;t have to. Some of our real estate agent and small business owner clients prefer to have their administrative staff handle the social media work. In this case, we will train your staff to handle the social media for you. Our training makes social media easy, and keeps the task from hindering your progress. </p>
<h3>Where to Sign-Up?</h3>
<p>Call now to sign-up for <strong>dotJenna&#8217;s Personalized Social Media Coaching &#038; Training Program</strong>. We help you connect the dots for social media marketing, so you can become famous among your target market, and make more money in the future.<br />
Let me know if you want to start for March. </p>
<p>Call 866-697-7638 Toll Free<br />
Call 972-335-9922 DFW<br />
Email me at dotJenna @ gmail .com</p>
<p>Find me on Facebook at <a href="http://www.facebook.com/dotjenna">http://www.facebook.com/dotjenna</a><br />
Find me on Twitter at <a href="http://twitter.com/dotjenna">http://twitter.com/dotjenna</a></p>
<h3>What Else? </h3>
<p>Does this article cover everything you want to know about our Personalized Coaching Program? If not, please ask your questions using the comment area below. We appreciate your questions and will answer each one. Thank you! </p>
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