e-mail newsletters | email marketing | newsletter copywriting

Effective Email Marketing Tips

You already know that not every newsletter is worth it your time. A good email newsletter is few and far between. The Marketing Shop aims to write interesting and valuable email marketing materials for your customers' benefit. The connection with your readers will increase as you follow these simple rules.

• Your email marketing newsletter must be "opt-in." An OPT IN EMAIL MARKETING CAMPAIGN is the first step toward a successful web marketing campaign. This means that your marketing campaign is voluntary and not spam. Spam is bad--very bad. The opt-in newsletter is what you need if you want to keep off of everybody's blacklist.
   
• Your email marketing newsletters should have an unsubscribe option. Give your prospects a way out. Do you like it when you keep receiving emails, even after you've unsubscribed? Yuck.

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• Your email marketing must be easily scanned. People get a lot of email and don't have time to read a novel. Your email marketing should be direct and brief with descriptive links and content.
   
• Your email marketing collateral must contain useful and relevant info. In some businesses, it will be necessary to think in broad terms to provide relevant content. Car dealers may want to include info on getting your oil changed. Real estate agents  may want to remind people to change their filters. Lawyers may want to urge people to get their will updated. Churches should address everyday life issues. The key is in giving information.  Users are highly critical of newsletters that waste their time.
   
• Your email newsletter should reflect the brand of your website. Use the same colors, logos and graphics on your website so frequent visitors will recognize your newsletter. It's best to send both an html version of your website and a text version so that everyone can read it.

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• Your email newsletter should include links to your website in every section. Some people don't read the email newsletter, but they will click through to your website. Plus, having links to your website increases your website traffic tremendously. (You're here now aren't you?) 
   
• Follow a regular schedule. Consistency spells trustworthiness and makes your readers feel comfortable. Send your email newsletter regularly and people will anticipate it's arrival.

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