Tips for Better Email Newsletters

Why an Email Newsletter?

Email newsletters are a great way to stay on your customers' minds. According to web usability guru Jakob Nielsen, customers have "highly emotional reactions to newsletters." 
Email Newsletters are judged by the value of the content they contain. The better the headlines, graphics and content in your email newsletter, the greater chance that someone will read it every time it arrives in their in-box.

Tips for Writing Effective Email Newsletters

Create an overall theme for the Email Newsletter.

Make your Newsletter must be "opt-in."

Provide a way to unsubscribe.

Make the content relevant, informative, meaningful and to-the-point.

Choose the subject line that appeals to self-interest of reader.

Write compelling Headlines to Newsletter Articles.

Know your Audience and what's important to them.

Don't waste people's time with irrelevant data.

Link to your Website in your email newsletter.

Keep your email newsletter consistent with your current brand.

Choose images that accurately depict what the article states.

Use newsletter to build rapport rather than trying to sell things.

Personalize the newsletter by using real human photos.

Personalize the newsletter copy by using personal pronouns.

Write to a person, not to a group.

Offer specific examples: "Show Don't Tell" what you're trying to convey.

Write the scannable text because people scan the web.

Use bullet points whenever possible.

Provide expert back-up for your claims.

Write creative "Calls-to-Action" that compel people to take action.

Make sure your Email Newsletter is viewable by AOL, Yahoo, Outlook, etc...

Don't send a PDF of your Newsletter.

Send your email Newsletter in Text and HTML format.

Use an Email Newsletter program such as Constant Contact.

Use the person's name in the greeting for higher conversion rates.

Provide a coupon or offer in your Email Newsletter as a reward.

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