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Facebook Photo Tips for Social Media Marketing
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When marketing yourself on Facebook, it’s important that you “Come to Life on the Web,” so as to make yourself more real and authentic to your target market, your audience, your community. One great way to come to life is by posting photos of yourself, your family, your friends, your activities and your surroundings. It is this information that helps people relate to you and understand you and your business better. Once people get to know you, they will like you, listen to you and begin to trust you over time.
Photos are extremely popular inside Facebook, this is due to the significant visibility given photos on the Profile, the News Feed and the Highlights area of the Home page. The reason Facebook is the most popular photo sharing site on the web is not because its features are the best, but because its Photos application is very tightly integrated with the social graph.
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Hosting an event is a great way to market your business on Facebook. Upload photos from the event and Tag the people in each photo. These photos will show up in various Feeds, and the attendees’ Friends will get a glimpse of their Friend interacting with your business, prompting them to contact you too. |
According to the Facebook Website: “It is a good idea to upload photos frequently to your Facebook Page. Use vibrant, candid photos to communicate the human element of your business: employees, special events, customers, etc. These will give your Facebook Page a natural feel to users who are used to viewing their friends’ profiles and photos.”
Tagging
Tagging is the way that photos are made social on Facebook, and a great tool to start the viral marketing process. When you upload a photo to Facebook, you can “tag” your friends. Once you tag a friend in a photo, the photo shows up on your Feeds and your Friend’s Feeds. If the person does not want to be associated with the photo, he or she can “remove tag” and break the link between themselves and the photo. When tags are left in place, Friends of the tagged Friend often check out the photo(s) as well.
Dos & Don’ts of Posting Photos on Facebook
Do…
- Crop your photos if you have time using a free photo editing software product such as Picasa.
- Work on the lighting in the photos in the Picasa or other photo editor if the photo is dark.
- Take photos with your cell phone and upload them directly.
- Take pics of yourself–your Facebook page is about YOU. Make sure to highlight yourself.
- Put a caption under each pic. If the pic is personal, tell us who is who and why they are important to you.
- Consider your image. Social media selling makes your image more important than ever. Go on a diet, get your hair trimmed, get new clothes, take care of you.
- Take photos with you as the centerpiece.
- Make sure pics have a focal point. Treat each pic like a mini-work-of-art.
- For events, take pics of you interacting with the crowd.
- For events, take pics of the people smiling and having a good time.
- Organize pics into meaningful albums based on common theme, dates or people.
- Post pics that are vibrant, colorful and clear.
- Use high-quality camera.
- Respond to comments that people make on pics, otherwise you might seem rude.
- Share your photos liberally with your network by posting them on your Facebook Profile and Fan page.
- Use a pic of a person (you) in Event Invites for a better showing.
- Like and comment on other people’s pics that you post to create a community feel.
- Take a camera with you everywhere you go.
- Post pics of cute pets. Cuddily dogs and cute babies are very popular on Facebook.
Don’t…
- Post a bunch of pics with no explanation.
- Post a ton of pics with you no where in site–remember, it’s YOUR Facebook page.
- Write a huge long paragraph about the pic–unless it is extremely interesting and meaningful. This is especially the case when it’s your product. Nobody cares and you can turn them off.
- Post random pics of no meaning.
- Be lazy about posting pics. Your Facebook pics are a reflection of you and your business!
- Worry about appearing vain. You need to be a little vain with social media marketing.
- Try to post huge photos onto Facebook without optimizing them in Picasa first.
- Forget to add your business info and phone number to pics if it is an event or to be used for marketing.
- Post too many pics of the same thing over and over.
- Post pics without comments. You must introduce the characters, events and themes in your life–like a TV show.
- Go crazy with the photo editor by making photos weird colors, unless you REALLY know what you’re doing.
- Show only pics of products. People can’t bond with products. It’s better to show a variety.
- Post Farmville Photos or other games as they don’t look professional and are not interesting to anyone but you.
- Put no pic in the profile area. This is like going to a party with a bag on your head.
- Put up a profile with a logo and not a person. People bond with people, not logos.
The key with pictures is to make yourself look as good as possible! You want to show the world your exciting life, your wonderful friends and family, your nice home, lovely office, cutie-pie dogs. Show the world who you are so they can get to know you, relate with you and bond with you. Post pics from your events so you can show off how fun it was to be there, circulate buzz, make the attendees’ friends take notice. Brand your Facebook Profile and Fan pages with scores of pics, and win big when it comes to making an impact through Facebook social media marketing.
Any more tips and ideas? Please share them in the comment area below. I love your comments and cannot get enough. Thank you so much for reading. Let me know if I can help you with your social media sales campaign. Until next time, I’m dotJenna, making your social media sales & marketing FABULOUS! Find me on Twitter: @dotJenna
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