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	<title>The Marketing Shop.com</title>
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	<link>http://www.the-marketing-shop.com</link>
	<description>Web Marketing, Social Media, Real Estate Websites</description>
	<lastBuildDate>Thu, 02 Feb 2012 19:05:54 +0000</lastBuildDate>
	<language>en</language>
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		<item>
		<title>Website Plugins</title>
		<link>http://www.the-marketing-shop.com/website-plugins/</link>
		<comments>http://www.the-marketing-shop.com/website-plugins/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 18:32:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://www.the-marketing-shop.com/?p=7109</guid>
		<description><![CDATA[We use the following plugins for our client websites, depending on the level you purchase. SEO Ace Website &#8211; WordPress Smart YouTube &#8211; Allows YouTube videos to be seen on WordPress. Redirection &#8211; Cleans up errors &#38; 404s. Tweet Button &#8211; Cool tweet button for your blog posts. Page Link Manager &#8211; Manage, reorder page [...]]]></description>
			<content:encoded><![CDATA[<p>We use the following plugins for our client websites, depending on the level you purchase.</p>
<h2>SEO Ace Website &#8211; WordPress</h2>
<ul>
<li><a href="http://wordpress.org/extend/plugins/smart-youtube/">Smart YouTube</a> &#8211; Allows YouTube videos to be seen on WordPress.</li>
<li><a href="http://wordpress.org/extend/plugins/redirection/">Redirection</a> &#8211; Cleans up errors &amp; 404s.</li>
<li><a href="http://wordpress.org/extend/plugins/wp-tweet-button/">Tweet Button</a> &#8211; Cool tweet button for your blog posts.</li>
<li><a href="http://gmurphey.com/blog/entry/wordpress-plugin-page-link-manager">Page Link Manager</a> &#8211; Manage, reorder page links.</li>
<li><a href="http://wordpress.org/extend/plugins/exec-php/">Exec PHP</a> &#8211; Allows php code to be added to WordPress.</li>
<li><a href=" http://wordpress.org/extend/plugins/tinymce-advanced/">Tiny MCE Advanced </a> &#8211; Advanced WYSIWYG editor features.</li>
<li><a href="http://wordpress.org/extend/plugins/all-in-one-seo-pack/">All in One SEO Pack</a> &#8211; SEO headers &amp; meta tags.</li>
<li><a href="http://wordpress.org/extend/plugins/wp-pagenavi/">PageNavi</a> &#8211; More advanced pagination.</li>
<li><a href="http://wordpress.org/extend/plugins/tdd-recent-posts/">TDD Recent Posts</a> &#8211; Displays posts with short excerpt under in widget.</li>
<li><a href="http://wordpress.org/extend/plugins/exclude-pages/">Exclude Pages</a> &#8211; Gives check box to exclude page from navigation.</li>
<li><a href="http://wordpress.org/extend/plugins/google-sitemap-generator/">Google Sitemap Generator</a> &#8211; Generates XML sitemap for Google.</li>
<li><a href="http://wordpress.org/extend/plugins/wp-unformatted/">Unformatted</a> &#8211; Helps with post formatting.</li>
</ul>
<h2>SEO Pro Website &#8211; WordPress</h2>
<ul>
<li><a href="Tweets about your posts when they are published. ">Bird Feeder</a> &#8211; Tweets about your posts when they are published.</li>
<li><a href="http://wordpress.org/extend/plugins/tweet-old-post/">Tweet Old Posts</a> &#8211; Tweets old posts on cycle.</li>
</ul>
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		<title>SEO: Inbound Link Tips</title>
		<link>http://www.the-marketing-shop.com/seo-inbound-link-tips/</link>
		<comments>http://www.the-marketing-shop.com/seo-inbound-link-tips/#comments</comments>
		<pubDate>Mon, 12 Sep 2011 12:33:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://www.the-marketing-shop.com/?p=7041</guid>
		<description><![CDATA[When seeking inbound links, (backlinks) there are a few things to keep in mind. Different IP Addresses &#038; IP Classes It&#8217;s important that the links be diversified&#8230; You need links from different websites that are on different servers (different IP addresses). Not only that, but you need different class. There are 3 &#8211; A,B &#038; [...]]]></description>
			<content:encoded><![CDATA[<p>When seeking inbound links, (<a href="http://en.wikipedia.org/wiki/Backlink">backlinks</a>) there are a few things to keep in mind. </p>
<h2>Different IP Addresses &#038; IP Classes</h2>
<p>It&#8217;s important that the links be diversified&#8230; You need links from different websites that are on different servers (different IP addresses). Not only that, but you need different class. There are 3 &#8211; A,B &#038; C spans. <a href="http://en.wikipedia.org/wiki/IP_address">http://en.wikipedia.org/wiki/IP_address</a></p>
<p><img src="http://www.the-marketing-shop.com/wp-content/uploads/2011/09/google-page-rank-pr-300x216.jpg" alt="" title="google-page-rank-pr" width="300" height="216" class="aligncenter size-medium wp-image-7047" /></p>
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		<title>Facebook Apps 2011</title>
		<link>http://www.the-marketing-shop.com/facebook-apps/</link>
		<comments>http://www.the-marketing-shop.com/facebook-apps/#comments</comments>
		<pubDate>Sat, 10 Sep 2011 18:36:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://www.the-marketing-shop.com/?p=7027</guid>
		<description><![CDATA[The Facebook Application or "Facebook App" is a program that is written in accordance with Facebook's open-source code standards. ]]></description>
			<content:encoded><![CDATA[<p><div id="attachment_7030" class="wp-caption aligncenter" style="width: 310px"><img src="http://www.the-marketing-shop.com/wp-content/uploads/2011/09/facebookapps-300x206.jpg" alt="Facebook Application Development" title="Facebook Application Development" width="300" height="206" class="size-medium wp-image-7030" /><p class="wp-caption-text">Facebook Application Development</p></div>The<strong> Facebook Application</strong> or &#8220;Facebook App&#8221; is a program that is written in accordance with Facebook&#8217;s open-source code standards. Different companies and programmers build applications to work with the Facebook interface. Since Facebook has a rather sketchy history with developers, the app situation is not the best, but it does seem to be getting better as communication channels are opening and Facebook as a company is maturing. </p>
<p>There are a number of different <a href="http://www.the-marketing-shop.com/">Facebook Apps</a> on the market today, many are free, but like anything else, you pay for what you get. There are paid-apps that are better, giving you freedom to use your Facebook Fan Page in new and exciting ways. </p>
<p>Some of the Facebook Apps are buggy, so it&#8217;s always a shot in the dark as to whether the Facebook App can be installed correctly. I recommend testing the app before you make any promises, just in case there are insurmountable bugs that make the Facebook Application unusable. </p>
<h2>Custom Facebook Apps</h2>
<p>You can also hire a developer (such as yours truly) to program your own custom application for Facebook. The trick is deciding what you want to do, then working within the confines of Facebook&#8217;s restrictions to develop an application that makes everybody happy. </p>
<h2>Proprietary Applications</h2>
<p>There are some applications that are reserved for only a few &#8220;Facebook Approved&#8221; developers, such as those for conducting a contest, including these <a href="http://www.corporatedigitalstrategist.com/2011/05/top-10-facebook-contest-platforms/">Top 10 Facebook Contest Vendors</a>. In this case, the process is very sticky and the development companies charge a minimum fee (around $10,000) just to get started. </p>
<h2>Facebook Applications</h2>
<p>Otherwise, many of the Facebook applications allow basic control over the functionality of your Fan page and are good tools for running a smooth interactive community. As for the Fan Page replacing your website as a whole, it could happen if Facebook were to grant more control over the features, but for now, I would think for most businesses, the Fan Page will not suffice. There is little that takes  the place of a quiet, controlled website that you call your very own. </p>
<h2>What Facebook Apps are Available? </h2>
<p><a href="http://appbistro.com/">Appbistro Facebook App Directory</a></p>
<p>Look at what we&#8217;re doing with our <a href="http://www.facebook.com/dotjennafans#!/pages/Superstar-Coaching/213336532040921">Superstars Coaching Fan Page</a>&#8230; We&#8217;re making great use of Facebook Apps for this well-organized, tight-knit, web community. </p>
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		<item>
		<title>Product Fan Page Profile Photo</title>
		<link>http://www.the-marketing-shop.com/product-fan-page-profile-photo/</link>
		<comments>http://www.the-marketing-shop.com/product-fan-page-profile-photo/#comments</comments>
		<pubDate>Thu, 08 Sep 2011 14:53:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.the-marketing-shop.com/?p=6996</guid>
		<description><![CDATA[This Facebook Fan Page for a popular product, NUTELLA, has a Call-to-Action directly in the Profile Photo. Very clever.]]></description>
			<content:encoded><![CDATA[<p>This Facebook Fan Page for a popular product, NUTELLA, has a Call-to-Action directly in the Profile Photo. Very clever. </p>
<p><a href="http://www.the-marketing-shop.com/wp-content/uploads/2011/09/Picture-278.png"><img src="http://www.the-marketing-shop.com/wp-content/uploads/2011/09/Picture-278.png" alt="Dallas Social Media Company" title="Dallas Social Media Company" width="315" height="408" class="alignleft size-full wp-image-6997" /></a></p>
]]></content:encoded>
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		<title>SEO Starts BEFORE You Build Your Website</title>
		<link>http://www.the-marketing-shop.com/seo-starts-before-you-build-your-website/</link>
		<comments>http://www.the-marketing-shop.com/seo-starts-before-you-build-your-website/#comments</comments>
		<pubDate>Thu, 08 Sep 2011 14:26:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://www.the-marketing-shop.com/?p=6992</guid>
		<description><![CDATA[The first thing you need when doing SEO is a good website. Your website must have CLEAN CODE. That means, there is not a lot of junk in it. It&#8217;s best to use CSS for styling and a table-less design. All of this is done for you with the WordPress platform. Website built with CSS [...]]]></description>
			<content:encoded><![CDATA[<p>The first thing you need when doing SEO is a good website. Your website must have CLEAN CODE. That means, there is not a lot of junk in it. It&#8217;s best to use CSS for styling and a table-less design. All of this is done for you with the WordPress platform. </p>
<ul>
<li>Website built with CSS (preferrably WordPress)</li>
<li>Website with clean URLs (Mod-rewrite may be necessary)</li>
<li>Blog &#8211; In addition to original website, sitting on a different server.</li>
<li>Keyword rich navigation</li>
<li>Keyword rich content</li>
<li>Google Site Map</li>
</ul>
<p>Before you build your website, you need to talk with an SEO and web marketing expert. I can&#8217;t tell you the number of times I get a client AFTER their website is built, only to have to redo everything to get the site up-to-par. Find out what you need BEFORE you spend a fortune on a site that won&#8217;t go anywhere. </p>
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		<title>Hoopla Content for Community Building</title>
		<link>http://www.the-marketing-shop.com/hoopla-content-for-community-building/</link>
		<comments>http://www.the-marketing-shop.com/hoopla-content-for-community-building/#comments</comments>
		<pubDate>Fri, 02 Sep 2011 18:32:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://www.the-marketing-shop.com/?p=6981</guid>
		<description><![CDATA[You need ample specials, discounts, promos, contests going on constantly. You need much hoopla&#8230;That&#8217;s the only way this will succeed. That&#8217;s part of my content development/blogging process. This is what I call &#8220;Hoopla Content.&#8221;]]></description>
			<content:encoded><![CDATA[<p>You need ample specials, discounts, promos, contests going on constantly.<br />
You need much hoopla&#8230;That&#8217;s the only way this will succeed. That&#8217;s part of<br />
my content development/blogging process.</p>
<p>This is what I call &#8220;<a href="http://www.dotjenna.com/hoopla-content/">Hoopla Content</a>.&#8221;</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Facebook Page Terms for Brands</title>
		<link>http://www.the-marketing-shop.com/facebook-page-terms-for-brands/</link>
		<comments>http://www.the-marketing-shop.com/facebook-page-terms-for-brands/#comments</comments>
		<pubDate>Sun, 14 Aug 2011 20:57:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://www.the-marketing-shop.com/?p=6970</guid>
		<description><![CDATA[These terms were copied from the Facebook Policies and Procedures. I thought they are important for my clients and prospective clients to see. Facebook Pages Terms 1. Any user may create a Page; however, only an authorized representative of the subject matter may administer the Page. Pages with names consisting solely of generic or descriptive [...]]]></description>
			<content:encoded><![CDATA[<p>These terms were copied from the Facebook Policies and Procedures. I thought they are important for my clients and prospective clients to see. </p>
<h2>Facebook Pages Terms</h2>
<p>1. Any user may create a Page; however, only an authorized representative of the subject matter may administer the Page. Pages with names consisting solely of generic or descriptive terms will have their administrative rights removed. </p>
<p>2. Content posted to Pages is public information and is available to everyone.</p>
<p>3. If you collect information from users, you will obtain their consent, make it clear you (and not Facebook) are the one collecting their information, and post a privacy policy explaining what information you collect and how you will use it.</p>
<p>4. You must not build or incorporate any functionality that identifies which users visit your Page.</p>
<p>5. Applications on your Page must comply with the Facebook Platform Policies.</p>
<p>6. You take full responsibility for any sweepstakes, contest, competition or similar offering on your Page and must comply with our Promotions Guidelines.</p>
<p>7. Third party advertisements on Pages are prohibited. Ads or commercial content on Pages must comply with our Advertising Guidelines.</p>
<p>8. You will restrict access to your Page as necessary to comply with all applicable laws and Facebook terms and policies.</p>
<p>9. You may not establish terms beyond those set forth in these terms to govern the posting of content by users on a Page.</p>
<p>10. Page names must:</p>
<p>a. not consist solely of a generic or descriptive term (e.g. “beer” or “pizza”);</p>
<p>b. use proper, grammatically correct capitalization and may not include excessive capitalization or use all capitals;</p>
<p>c. not include character symbols, including but not limited to excessive punctuation and trademark designations; and</p>
<p>d. not include taglines, superfluous descriptions, or unnecessary qualifiers. Campaign names and/or regional or demographic qualifiers are acceptable.</p>
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		<title>Twitter Adder</title>
		<link>http://www.the-marketing-shop.com/twitter-adder/</link>
		<comments>http://www.the-marketing-shop.com/twitter-adder/#comments</comments>
		<pubDate>Fri, 12 Aug 2011 01:12:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://www.the-marketing-shop.com/?p=6952</guid>
		<description><![CDATA[Twitter Adder is a software for managing your follows and followers on Twitter. It is a fabulous tool, but like Twitter itself, Twitter Adder is worthless if you don&#8217;t know how to use Social Media. You need to understand social media strategy if you want to effectively use the Twitter Adder Tool. If you&#8217;re curious [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.the-marketing-shop.com/wp-content/uploads/2011/08/images-3.jpg" alt="" title="images-3" width="213" height="236" class="alignright size-full wp-image-6955" /><strong><a href="http://www.tweetadder.com/idevaffiliate/idevaffiliate.php?id=11755">Twitter Adder</a></strong> is a software for managing your follows and followers on Twitter. It is a fabulous tool, but like Twitter itself, Twitter Adder is worthless if you don&#8217;t know how to use Social Media. You need to understand social media strategy if you want to effectively use the <a href="http://www.tweetadder.com/idevaffiliate/idevaffiliate.php?id=11755">Twitter Adder</a> Tool. </p>
<p>If you&#8217;re curious about effective strategies, start by checking out my <a href="http://www.dotjenna.com/7-steps-to-social-media-sales-success/">7 Steps to Social Media Success</a>. This lays the foundation. You may also want to enroll in my <a href="http://www.dotjenna.com/superstar/">Superstars Coaching Program</a> to become a Certified Social Media Superstar and learn the pathway to becoming <strong>Famous Among Your Target Market</strong>. </p>
<p>I recommend <a href="http://www.tweetadder.com/idevaffiliate/idevaffiliate.php?id=11755">Twitter Adder</a> for serious Twitter users and companies. It may also be good for very small businesses, such as Realtors, if and only if they are very dedicated to using Twitter to generate leads. </p>
<p>The purpose of <a href="http://www.tweetadder.com/idevaffiliate/idevaffiliate.php?id=11755">Twitter Adder</a> is to amass followers. Having a gillion followers that you are not communicating with on a regular basis is worthless. The key is to get your social media program in order, then to grow your following and build your community using the tools available.</p>
<p>There is no &#8220;quick fix&#8221; social media solution. The heart of successful social media is relationships. You cannot automate relationships, as those are human&#8230; but you CAN automate the maintenance leading up to the introduction, and that&#8217;s what <a href="http://www.tweetadder.com/idevaffiliate/idevaffiliate.php?id=11755">Twitter Adder</a> is designed to do. </p>
<p>I am an affiliate of the tool because I use it and I believe in it. Feel free to follow one of my links to get the service for yourself.<br />
<a href="http://www.tweetadder.com/idevaffiliate/idevaffiliate.php?id=11755"><br />
Get Twitter Adder Now&#8230;</a></p>
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		<title>E-Commerce Conversions</title>
		<link>http://www.the-marketing-shop.com/e-commerce-conversions/</link>
		<comments>http://www.the-marketing-shop.com/e-commerce-conversions/#comments</comments>
		<pubDate>Mon, 08 Aug 2011 15:03:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://www.the-marketing-shop.com/?p=6948</guid>
		<description><![CDATA[4 Steps to Increase Shopping Cart Conversions]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.hubspot.com/blog/tabid/6307/bid/21047/4-Steps-to-Increase-Shopping-Cart-Conversions.aspx?source=Blog_Email_[4+Steps+to+Increase+]">4 Steps to Increase Shopping Cart Conversions</a></p>
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		<slash:comments>0</slash:comments>
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		<title>4 Tips to Supercharge Call-To-Action Buttons</title>
		<link>http://www.the-marketing-shop.com/4-tips-to-supercharge-call-to-action-buttons/</link>
		<comments>http://www.the-marketing-shop.com/4-tips-to-supercharge-call-to-action-buttons/#comments</comments>
		<pubDate>Mon, 25 Jul 2011 17:02:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://www.the-marketing-shop.com/?p=6945</guid>
		<description><![CDATA[4 Tips to Supercharge Call-To-Action Buttons (Via Hubspot)]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.hubspot.com/blog/tabid/6307/bid/20788/4-Tips-to-Supercharge-Call-To-Action-Buttons.aspx?source=Blog_Email_[4+Tips+to+Supercharg]">4 Tips to Supercharge Call-To-Action Buttons</a> (Via Hubspot)</p>
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