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I believe that the only true value for web content is mental currency.
Mental Currency: Information that is filtered, mentally digested, and regurgitated and distributed in meme form to a targeted niche audience. (dotJenna) This is value in the new world of social media. Not just reposting the news–any RSS can do this–but bringing your ideas to the table. It will become more important for you to bring your thoughts, understandings, opinions and ideas to your network. Mental Currency is manufactured by you, not computers; and is generally safe from competition. It is scarce (great for economics).
Mental Currency is about taking the time to research and come up with words like, “Mental Currency” to describe concepts you’ve discovered. This is $$$ in social media.
Mental currency is scarce because it’s limited by time and intelligence.
Intelligence is the building block of creativity and key to problem solving. Using your brain means you do more than regurgitate, but process data for others using your experience and expertise.
I will be sharing more on how to create Mental Currency in your social media selling strategies soon.
