Pay Per Click Maintenance - PPC Campaign Management
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Pay-per-click advertising is like having hundreds of mini-billboards posted throughout the internet. Only, you don't waste a dime advertising to those who don't need you. With pay-per-click, we are able to target those looking for what you offer. |
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Pay-Per-Click vs. Natural Search Engine Optimzation
Pay per click is when you pay by-the-website-visitor to have your website link listed on top of the search engine results. Natural search engine optimization is the process of getting you to the top of the search engines without requiring you to pay-per-click. Both systems have merit, and a good web marketing campaign will include both pay-per-click and search engine optimization.
Pay-Per-Click |
Natural SEO |
| Immediate results | Long-term results |
| Must pay per click | No charge per click |
| No optimization needed | Website must be optimized |
| Temporary results | Lasting results |
| Website must convert | Website must convert |
GOOGLE ADWORDS
Pay-Per-Click + SEO
Combined with search engine optimization, pay-per-click has brings more customers to your doorstep than any other form of marketing. It's also the fastest way to get to the top of the search engines. While waiting on your natural--and long-term oriented--search engine optimization aspects of your web site to take root, pay-per-click builds your web presence and keeps you on top for searching consumers.
Article: Pay-Per-Click Secrets
Search marketing is one of the least expensive known to man for reaching a high concentration of qualified prospects hot after the products or services you provide. Both pay-per-click and search engine optimization techniques are necessary for maximum web marketing results. Since natural SEO takes time, pay-per-click can hold you over until you make it to the top naturally.
Pay Per Click Maintenance
Using highly precise search engine optimization methods in every pay-per-click campaign we manage, The Marketing Shop will devise a pay-per-click plan for your business that gets results. We will set-up your company on the Google and Yahoo networks of search engines, and maintain your account over time to assure you are getting the maximum return on your Investment.
PAY-PER-CLICK BIDDING
It's a great time to start your pay-per-click advertising campaign because many companies (perhaps your competitors) are unaware of it's phenomenal capabilities. This is a good thing, because according to the pay-per-click structure, you have to bid against competitors for the keywords and phrases your hot prospects will use in a search. Ignorance is a barrier to entry that will help you gain local and national market share.
PAY-PER-CLICK BIDDING PROCESS
While unfamiliar to many, the bidding process is the best way to advertise because it allows you to target specifically those areas of the web that you want to target. You can get insanely detailed in your marketing efforts with pay-for-performance marketing campaigns.
PAY-PER-CLICK (PPC) RESULTS MARKETING
Pay-per-click advertising can draw loads of traffic to your website very quickly. The whole process can be confusing to those uninitiated in search engine optimization and internet advertising. Paying an experienced professional to maintain your pay per click account will save you time and money in the long run.
PPC CAMPAIGN BUILDING
Taking time to build the right pay-per-click campaign will help you achieve top results faster. First, it takes skill to choose the right words to attract clicks. Finding your niche on the web for your particular industry takes some experimentation. Close monitoring of your pay-per-click results is necessary for making the right adjustments to your campaign.
PAY-PER-CLICK MARKETING
The Marketing Shop handles pay-per-click campaign building and monthly PPC maintenance for our many small and large business clients. If you are interested in a bid for your pay-per-click campaign, contact us toll free at 866-697-7638.
Tips for a Better PPC Campaign
Include keywords in your ad text or title. Users will be able to recognize your ad is relevant to their search.
Adopt a clear style. Short, non-repetitive sentences work best.
Double-check spelling and grammar. You don't want to look uneducated.
Test multiple ads. Try different messages, and see what works best. Tracking the CTR for your ads helps you to remove ads that perform poorly.
Identify the unique aspects of your product or service. What makes your product or service useful, relevant, better, and different? What sets you apart from the competition and will attract more searchers?
Use a strong call-to-action. Prepare visitors for what you want them to do. This call should be unique and specific to your business, as well as informative and compelling.
