Real Estate Search Engine Placement
If you want your website to rank highly in the Search Engines, your website will need to be SEARCH ENGINE FRIENDLY. Search engines can only read text on your website. They cannot read the pictures, the images, the graphics or the Flash. Plus, the search engine crawlers won't even enter your website if it's not built in precisely the correct way.
People Don't Go Past the Top Page of Results on Google & Yahoo
If you want your website to be successful, you must aim for the very top of search results.
There are two ways to get to the top of Google & Yahoo:
1. Natural Search Engine Optimization
2. Pay Per Click with Google Adwords and/or Yahoo's Overture
Natural Search Engine Optimization (SEO)
Natural search engine optimization is the process of building your website in a way that welcomes search engine crawlers. There are over 100 factors per page of your website that must be considered for effective SEO. Your website designer consider these factors if your website is to ever enjoy top search engine rankings.
Factors Effecting Search Engine Rankings
1. Website age
2. Website size
3. Google PageRank
5. Number if relevant incoming links
6. Keywords included in URL
7. Keywords included in domain name
8. Keywords included in title tag
9. Keyword included in body content
10. Keyword Density in body content
11. Keywords included in description Meta Tag
12. Keywords included in Keyword Metatag
13. Keywords included in H1, H2 and H3 Headlines
14. Keyword Font Size
15. Keyword proximity
16. Keyword synonymous presence in the body text
17. Keyword prominence to the top of the webpage
18. Keyword included in alt tag of linking images
19. Keyword included in anchor text
20. Valid (non-broken) links to internal webpages
21. Valid (non-broken) links to external webpages
22. Textual navigation/link structure and menu
23. Links to external leading reference pages for targeted keywords
24. Less than 100 links per webpage
25. Link stability over time
26. Domain Name type (eg .com versus .org)
27. Webpage Size
28. Hyphens versus Underscore in URLs
29. Content Freshness
30. Links Freshness
31. Website Update Frequency and Rate
32. Webpages Update Frequency and Rate
33. Non automatic generated webpages
34. Static versus Dynamic webpages
35. Webpage Theming
Pay-Per-Click
Another way to get to the top of the search engines is with Pay-Per-Click services on Google Adwords and Yahoo Overture. This is the quickest way to achieve top search engine rankings, however, is in paying for each person that clicks on your website.
