How The Marketing Machine Works

The Marketing Machine is not an automated process. It's a custom built, website that generates leads and makes sales for you, designed and written by top producing sales people. We've joined forces with top producing sales pros, talented writers, outstanding graphic designers and brilliant web programmers. Our "complete package" website that leaves no stone unturned. We are committed to excellence--and every Marketing Machine we build gets results.

Natural Search Engine Optimization

Ethical Web Marketing Techniques

Web Site Conversion Enhancement

Geo-Targeting

Web Lead Pre-Qualification

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Natural Search Engine Optimization

Have you heard of pay-per-click? It's a way to get top rankings by paying for each website visitor. Natural search engine optimization, is more economical and longer-lasting. Your site is built in a way to get it to rank highly in search results. Every time someone clicks on your site, it's free.

- There are 100 different factors per page that affect the ranking of your website in search engine results.

- If your website is not on page 1 of search results, it will not be found.

- Many websites sold to real estate agents are invisible to search engines.

- If your website is not built right, it won't be search engine friendly.

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Ethical Web Marketing Techniques

There are good ways and bad ways to market yourself online. There are some companies that try to convince real estate agents and brokers to practice unethical marketing techniques to further themselves online. This is dangerous and can cause your websites to be banned from Google alltogether. Teh Marketing Machine is built using the utmost ethical search engine optimization and web marketing techniques.

Bad Web Marketing Techniques in Use

- Spamming or sending unsolicited emails.
- Cloaking or using "mirror sites."
- Keyword stuffing: Adding keywords in the wrong manner.

The Marketing Shop will not use any web marketing practice that is considered banned by Google no matter how good its effects seem. We understand the value of good relationships with Google and the other search engines that support us.

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Web Site Conversion Enhancement

Just because your website shows up at the top of search engines does
not mean it will generate business for you. If the website looks canned or is cheaply made, it will send off the wrong impression. The Marketing Machine real estate web design provides your websites with tested methods for online lead generation. Here's a short list of what we do for you.

- We'll write your content for you in the way people read the web.
- We make your real estate practice the "hero of the site."
- We study your market and devise sales strategies to interest site visitors.
- We integrate effective "calls to action" and lead generation forms throughout your website.
- We help you sell by writing content and sales copy that enhances the benefits of your services and casts you in a professional light.
- We write your content to make it personable, relating to each visitor one-on-one.
- The entire real estate website is built with your client in mind.

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Geo-Targeting

You are in real estate, so your target is a general area, often including a variety of cities and suburbs. We can help you target people precisely in your area with our SEO geo-targeting techniques. Just tell us the areas you are interested in capturing--we'll include those areas in your site and help you attract only those people who are buying or selling real estate in your area.

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Web Lead Pre-Qualification

The beauty of The Marketing Machine lead generating website for realtors is that it can pre-qualify your website traffic to help you determine the urgency and viability of a prospect when they enter your site. Custom lead forms help us to capture the information you need to know about your website visitors to determine if they are right for you, or if they are worth contacting. This helps reduce phone calls and saves you time and money.

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About The Marketing Shop

The Marketing Shop specializes in web design, search engine optimization and lead generation for the real estate industry. We have developed The Marketing Machine as a revolutionary new tool to help realtors and real estate brokers capture an abundance of web traffic and convert those leads into loyal customers for years to come.

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