Search Engine Optimization (SEO)
Natural search engine optimization is the process of getting your website to the top page of results of main search engines such as Google and Yahoo. SEO differs from pay-per-click in that you don't have to pay when someone clicks on your site.
There are two types of search engine optimization, on-site optimization and off-site optimization.
On-Site Optimization: Building your website correctly so that it is indexable or "crawlable" by search engine spiders. There are 100 factors per page to consider for search engine optimization. Here is a list of SEO Elements.
Off-Site Optimization: Off-site SEO involves getting your site connected with the rest of the web. The key of off-site optimization is making your website so great, everyone wants to link to it. This requires a constant influx of fresh, up-to-the minute content, news and information.
