SEO Elements | Real Estate SEO
Search Engine Optimization for Real Estate Agents
| Feature | Importance | Details |
| Keywords in URL | Hot | First word most important, second word second... (not long, 3 words only) |
| Keyword in Domain Name | Hot | First word most important, second word second... |
| Keywords in Title Tag | Hot | First word most important, second word second... 10 - 60 characters, no special characters. |
| Keywords in Description | Has been devalued, though still used to identify theme. | |
| Keywords in Keyword Meta | Theme important - LESS THAN 10 WORDS - Every word in this tag MUST appear in text on page or the page can be dinged for irrelevance. - No word should appear more than one time or it may be considered spam. - Other search engines rely more heavily on this tag than Google. |
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| Keyword Density in Page Content | - 5-20% depending upon topic. | |
| Keyword Density for singular keyword | 1-5% per keyword | |
| Title Tags - (h1, h2, h3, h4) | Font style tags must be used appropriately. | |
| Keyword Font Size & Attributes | Strong, Bold, Italics | |
| Keyword Proximity | Keyword phrases should be included together for best results. | |
| Keyword Phrase Order | Keyword phrase order should match searcher's query | |
| Keyword Phrase Prominence | Can be important on top of page in large bold font. | |
| Keyword in Alt Text | Should not contain keywords, may trigger spam | |
| Keywords in Outgoing Anchor Text | Recommended | |
| Keyword in Navigation Links | Recommended to link to pages with same keyword in URL | |
| Valid Links | Recommended | |
| Outgoing Links | Recommended to only link to high quality websites. | |
| Outgoing Anchor Text | Should be on-topic. | |
| Link Stability over Time | Recommended constant with slow increases (for non-mainstream sites) | |
| Less than 100 Links Total Outgoing | Recommended by Google. | |
| Domain Name Extension | .com, .gov, .org, .edu are all good | |
| Web Page File Size | - Recommended 40K. - 100K Max |
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| Hyphens in URL | Recommended 2 max | |
| Freshness of Pages | - "Newer the better" - Number of pages freshened also considered |
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| Page Theming | - Recommended theme remain consistent | |
| Site Age | - The older the better. | |
| Page Rank of Incoming Links | Hot | - Google does not report all of your backlinks. - Incoming Links from high-quality pages is important - Potential penalties if too soon, too fast, site too new |
| Anchor Text of Inbound Link | Hot | - Keywords in anchor text of incoming links recommended. - Old links are best - Frequent change not recommended. - Early in html is recommended |
| Popularity of Inbound Link | - Desired | |
| Outgoing Links on Inbound Link Page | - Fewer the better. | |
| Density of Keywords on Referring Page | - Important - Same Theme is Important |
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| Link from Expert Site | - Highly recommended. | |
| Image Map Link - Javascript Link | - May cause red flag - Attempt to hide link? | |
| Yahoo Directory | Hot | - $299 |
| Looksmart | - Recommended | |
| Old Site | Hot | - The older the better. |
| Site Size | Bigger no longer better. Google dropping pages. | |
| Brand New Site | - Super-boost that lasts for three weeks. | |
| Sitemap | - Keywords in sitemap anchor text important | |
| Site Theme | - Recommended to use many related terms. | |
| Page Traffic, CTR, Time on Page, Bookmark | - Important | |
| Site Traffic | - Important | |
| Keyword Searches to find you | - Important | |
| Domain Name Registration Time | - Important | |
Sources Cited:
Google Historical Patents
Google Ranking Factors
