The Truth about SEO
Search Engine Optimization - SEO - Realtor SEO - Search Engine Marketing - Search Positioning - Web Marketing

Despite the false promises you may have been told, optimizing a real estate website for search is not easy. (Sorry to blow your cover guys.) You can't gloss over the facts. A website that's not built correctly will NEVER show up on the top page of Google. Many vendors claim they offer Search Engine Optimization and "Search Submission." Beware of these promises on websites costing under $499. They may make a quick sale, but you'll be wasting your money.  Request Free SEO Report

SEARCH ENGINE OPTIMIZATION

What to Know About SEO		How to Get to the Top of Google
Did you know there are over 100 factors to consider for search engine optimization when building your website? That's one of the reasons why The Marketing Shop.com builds our clients' websites from scratch. Find out the Main SEO Elements		There are two (2) ways to get to the top of Google Search Results: Natural Search Engine Optimization (SEO) or Pay-Per-Click. We can help you in both ways. SEO requires that your website be built to a tee, and pay-per-click requires you to pay every time someone clicks onto your site. Both ways have pros and cons. Contact Us to discuss our Ethical Search Engine Marketing packages.
Optimizing Your Website		Why Templates Hurt Rankings
A search engine optimized website is no accident. An SEO site is written, designed and developed to communicate with the search engine's "crawlers." The Search Engines can't read just anything. Only someone skilled in SEO for real estate websites can effectively turn your website into a lead generating machine. A truly search engine optimized website must be built by a web developer skilled in the latest SEO, as well as the changing algorythm requirements of Google.		There are roughly 100 factors per page for consideration. So, if you're buying a template website that 100s of other agents nationwide already have, it's not going to be fully optimized. A template site is pre-built and often built with frames. Frames are completely invisible to search engines, as is the code used to create template sites. Search engines simply cannot read everything on the web.

Local Search Engine Optimization

When you're targeting a specific geographic location, you must optimize from the ground floor up. This means that the site needs to be custom built around your service areas and around the types of homes you sell. For example, if you're selling condos in Miami, Florida, and you want to show up on top for "Miami Florida Condos," then you will need a page called "miami-florida-condos.html." In fact, if you want to show up on top for Miami Florida Condos (a very lucrative position), you will need to add that keyword phrase numerous times on your website and deep within the website's code. Contact us for a professional Web Marketing Quote.

It's not a "Get Rich Quick Scheme"

Back to Top

The Marketing Shop.com Search Engine Optimization Services

:: SEO Client Consultation
:: Web Design Plan and Timeline
:: Industry, Business & Competitor Analysis
:: Current Site Analysis*
:: Strategic Web Marketing Plan
:: Keyword Research
:: Domain Name Recommendations*
:: Company Naming Assistance*
:: Optimized Web Content Writing
:: Sales Copy Writing
:: Keyword Insertions
:: SEO Website Layout Design or Re-Design
:: CSS Navigation Design
:: Contact Form Implementation
:: Calls-to-Action
:: Search Engine Submissions
:: Directory Submissions
:: Link Manager System
:: Linking Strategy
:: Reciprocal Linking Services
:: Pay-Per-Click Services
:: Web Advertising Consultation
:: Landing Page Creation
:: Cross-Links through Website