SEO Effects on Web Design
Search Engine Optimization
Effects on Web Design
Search engines can't see the same things humans can, including graphics, images fancy menus, cool rollovers or convenient databases. They aren't yet sophisticated enough to decipher anything but straight HTML. If your website isn't pure HTML, it may be invisible to search engines.
The key is to make a website that is plain and simple HTML to appease the search engines, yet also dynamic enough to be attractive to your potential customers. How can you accomplish this seemingly impossible task? Not if you build your website in HTML and use Cascading Style Sheets (CSS) to add a bit of pizzazz. Beyond that, it is good to keep in mind during the development stage of your website, the following truths:
Search engines are looking for relevant content. When someone goes to the search engine to find something, they are use key words or a key phrase to label the info they are seeking. It makes sense then that our web pages be created to reflect more content and keyword rich text reflecting our website's main purpose.
Search engines cannot read graphics. If your web page is full of graphics or Flash designs, it is unreadable to search engine crawlers. A Flash intro or a large graphic intro page seriously impedes the search engine crawler's ability to maneuver into your website and read your website's content. Simple, text based websites are far more likely to attract web robots.
Search engines cannot read Javascript. Javascript is a nice element to add to your website, however be aware that Javascript is invisible to search engines. Linking to certain interactive elements, as opposed to embedding them on the page is helpful to keep your web code clean and cozy for search engines.
Search engines need clear navigation systems. The cool and hip options available for navigating a website are not as friendly to search engines as necessary. What is needed today is clear, easy to follow text link navigation system to help the search engines read all we have to say.
Search engines have little time to index your site. Once they make it to your site, the search engines have very little time to read all you have to offer. That's why it is important to optimize your site as much as possible, making it easy for the crawlers to maneuver. Clean, validated code is ideal, as are small, fast loading, optimized graphics.
