Posted by admin in Social Marketing: The Audience
(c) dotJenna – All Rights Reserved – 
November 2009
Building your Audience in social media is akin to building an audience as an actor, writer, comedian or any other type of profession that centers around a performance, because in the social media world, you are the Star of of your own Display.
Who is your audience?
My definition of an audience Your audience, for social marketing purposes are the following:
- Target Market
- Prospects
- Interested Parties
- Former Clients
- Old & New Friends
- Existing Clients
- Colleagues
- Vendors
- Media
- Industry Experts
- Competitors
- Frienimies
Your Audience may currently fall into these types of categories:
- Friends
- Followers
- Fans
- Connections
Other Terms for Audience
- Sphere of Influence
- Target Market
- Network
- Social Grid
- Community
- Readers
- Fan Base / Fan Club
